Principal, EMEA Partner Marketing

About the Role

As Principal, EMEA Partner Marketing, you will define the EMEA strategy and run partner marketing programs that support Workday's growth and sales goals across the region. Sitting in the EMEA Marketing CoE, you will maintain a tight connection with GPO sales leadership to ensure alignment with regional priorities. You will directly own and execute programs in the UKI market and oversee a small virtual team of contractors in France and Germany who support partner marketing across the rest of EMEA.

Responsibilities

• Define and own the EMEA Partner Marketing strategy with EMEA Marketing and GPO sales leaders, aligning to regional priorities and securing executive sponsorship.
• Build and scale partner‑led demand generation programs that help Partner Managers hit sourced pipeline and revenue goals, with clear enablement and performance tracking.
• Develop strong marketing relationships with key partners (e.g., GSIs, technology partners) and integrate them into EMEA and local marketing initiatives to build reputation and drive demand.
• Support partner enablement and engagement (e.g., Partner Summits, Partner Days, ongoing communications) in close collaboration with Global Partner Marketing.
• Own the EMEA Partner Marketing plan, budget and MDF alignment and maintain a clear EMEA partner marketing activity calendar.
• Use global dashboards and reporting to demonstrate impact, optimize programs, and support business reviews with concise, data‑driven insights.

Benefits

With Flex Work, we combine the best of both worlds: in‑person time and remote. Our approach enables teams to deepen connections, maintain a strong community, and do their best work. Flexibility can take shape in many ways; rather than a fixed number of required days in‑office each week, we spend at least half (50%) of our time each quarter in the office or in the field with customers, prospects, and partners (depending on role). This gives the freedom to create a flexible schedule that caters to business, team, and personal needs while making the most of time spent together. Those in our remote 'home office' roles also have the opportunity to come together in offices for important moments that matter.

Qualifications

• 10+ years of B2B marketing experience in technology‑oriented companies (software/SaaS/AI), with significant exposure to Partner, Channel and/or Field Marketing.
• Proven track record building strategic partner relationships and leading marketing programs across EMEA.
• Experience designing and executing integrated, multi‑channel programs that drive measurable pipeline and revenue impact.
• Strong analytical skills and confidence using data to guide decisions, optimize investments, and report results.
• Demonstrated success working in matrixed organizations, balancing global, regional, and local priorities.
• Leadership experience, with a track record of developing and influencing marketing professionals.
• Strategic, hands‑on operator with strong execution rigor and attention to detail.

Other Qualifications

• Outstanding written and verbal communication skills; able to influence and build consensus with senior internal and external stakeholders.
• Proactive, candid self-starter who takes ownership and drives outcomes.
• High level of agility and ability to prioritize in a fast‑moving environment.
• Strong executive presence and confidence representing Workday with senior partners and leaders.