Sales Executive

Business Development Associate (BDA) – HS Direct

Sheffield (Hybrid – Tuesday, Wednesday & Thursday in office)

£28,000 basic + uncapped commission (top earners exceeding £60,000)

Ready to Launch a High-Earning Sales Career?

HS Direct is growing fast and we’re looking for ambitious sales professionals who want real earning potential, autonomy, and progression in a high-performance environment.

Who are HS Direct?

HS Direct is a leading UK provider of HR, Employment Law, Health & Safety, and ISO compliance services, helping businesses stay protected, compliant, and confident while they grow.

The Role

This is a Business Development Associate (BDA) position focused on new business generation and end-to-end sales ownership. You’ll work with a mix of lead sources, but this is primarily a hunter-style role, ideal for someone who enjoys creating opportunities, opening conversations, and closing new business.

You will also have full autonomy over your own pipeline, allowing you to manage your activity, prioritise opportunities, and take ownership of your results and earnings.

What you’ll be doing:

• Converting inbound and self-generated leads into new business
• Building and managing your own pipeline
• Proactively sourcing and developing opportunities
• Speaking with decision-makers and understanding their needs
• Presenting tailored compliance solutions
• Managing the full sales cycle from first contact to close
• Working independently with strong autonomy over your approach
• Using CRM and sales tools to manage activity and performance

What’s in it for you?

• £28,000 base salary
• Uncapped commission (top performers £60k–£100k+)
• 25 days holiday + bank holidays + your birthday off
• Additional leave for newlyweds
• Private healthcare cash plan
• Luxury incentive trips & performance rewards
• Hybrid working (Sheffield – Tue/Wed/Thu office)
• Full training, coaching & progression opportunities

What we’re looking for:

• Previous sales experience in a target-driven environment
• Proven ability to win new business and hit targets
• Confident communicator who enjoys speaking to decision-makers
• Strong work ethic and self-motivation
• Resilient, commercially minded, and hungry to succeed
• Someone who enjoys autonomy and taking ownership of results

Why HS Direct?

We’re not a corporate call centre we’re a high-performance sales environment where effort equals reward.

You’ll be trusted with real autonomy, supported with training, and rewarded for results. If you want control over your earnings and career progression, this is the place to do it.

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