Account Manager - Healthcare IT (NHS) - Midlands

Account Manager – Healthcare IT (NHS) - MidlandsThis role focuses on developing new business and strategic partnerships within the NHS, positioning innovative Diagnostic Imaging and clinical IT solutions that improve patient care and operational efficiency.Key ResponsibilitiesOwn and execute a strategic territory business plan for the Midlands and South Yorkshire Region and NHS landscape, aligned to company growth objectivesIdentify, qualify and develop new business opportunities across NHS Trusts, Integrated Care Systems (ICSs) and related healthcare organisationsBuild and maintain strong, senior-level relationships with NHS stakeholders including clinical, operational, digital and procurement leadersLead complex, consultative sales cycles from initial engagement through to contract negotiation and closeAct as the primary point of contact for assigned prospects and customers, managing expectations throughout the sales processCollaborate with clinical, technical, pre-sales and delivery teams to develop compelling, value-based proposalsAccurately forecast pipeline activity, maintaining CRM data to a high standardNegotiate commercial contracts, including software licenses, services and long-term support agreementsSupport handover from sales to implementation and services teams to ensure a smooth transition and customer satisfactionMaintain in-depth knowledge of NHS policy, digital strategy and funding mechanisms impacting Healthcare IT procurementSkills & ExperienceSignificant experience (typically 2+ years) in business development or enterprise sales, preferably within Healthcare IT or digital healthStrong understanding of the NHS structure, procurement processes and decision-making environments (mandatory)Proven track record of winning new business and managing complex, multi-stakeholder sales cyclesExperience selling clinical systems such as EPR, imaging, diagnostics, or other core Healthcare IT solutions is highly desirableAbility to articulate complex technical and clinical value propositions to both technical and non-technical audiencesCommercially astute with strong negotiation and contract management skillsExcellent communication, presentation and relationship-building capabilitiesSelf-motivated, strategic thinker comfortable working autonomously in a field-based roleDesirableClinical background or formal healthcare qualification preferred but not essentialExperience working with NHS digital transformation programmesExisting relationships within Midlands and South Yorkshire Region NHS organisationsLocation & TravelThis is a field-based role covering the Midlands and South Yorkshire Region. Regular travel to NHS customer sites is required, with some flexibility for remote working.