Marketing Lead

Contract type: PermanentLocation: Alderley Park, PlymouthWorking style: Hybrid 50% home/office basedWe’re looking for a Marketing Lead to lead the Royal London Financial Advice customer strategy and marketing plan. We need an experienced marketing leader, preferably with people leader experience, who can deliver a connected, digital-first customer engagement journey and acquisition strategy. You’ll bring together marketing strategy, content, data, CRM and channel expertise to create experiences that deepen customer relationships and drive good customer outcomes and strong commercial results.

With accountability for the marketing plan and customer communications strategy, you’ll champion our brand, make full use of customer data and automation, and ensure activity is delivered effectively, on time and in line with Consumer Duty and regulatory requirements.You will have strong experience in delivering muti-channel marketing campaigns, and ideally an understanding of the advice market.To help us manage applications effectively, we reserve the right to close this vacancy early once we have received a high number of applications or identified enough suitable candidates for the next stage of the process. We encourage you to apply as early as you can.About the roleSet the marketing strategy and plan for customer acquisition bringing together content, data, CRM, and channel requirementsLead journey design, mapping, and delivery, defining target outcomes and measures of successOwn delivery of the marketing plan, coordinating activity across Brand & Marketing teams and ensuring work is delivered to agreed timescales and budgetsLead content planning, copywriting, and asset sign-off, ensuring every interaction reflects our brand and messagingUse performance insight to manage dashboards, report against KPIs and recommend improvements to customer and commercial outcomesChampion CRM, marketing automation and data enhancements, including contact rules and decisioning frameworksLead and develop colleagues. building capability and high performance.About youBroad marketing experience, with the ability to turn customer and business needs into clear strategies and deliverable plansExperience designing and delivering customer journeys and automated communications across digital and other channelsStrong knowledge of CRM, marketing automation, marketing technology, and customer dataA confident, insight-led approach to measuring performance, reporting against KPIs and optimising activityExperience working cross-functional teams and building effective relationships with a wide range of stakeholdersStrong leadership, communication, and collaboration skills, with experience developing colleagues and leading deliveryKnowledge of life, pensions or another regulated financial services environment and the advice market would be beneficial.About Royal LondonWe are the UK’s largest mutual life, pensions, and investment company, offering protection, long-term savings and asset management products and services.Our People Promise to our colleagues is that we will all work somewhere inclusive, responsible, enjoyable, and fulfilling. This is underpinned by our Spirit of Royal London values; Empowered, Trustworthy, Collaborate, Achieve.We've always been proud to reward employees by offering great workplace benefits such as 28 days annual leave in addition to bank holidays, an up to 14% employer matching pension scheme and private medical insurance.Inclusion, diversity and belongingWe’re an inclusive employer.

We celebrate and value different backgrounds and cultures across Royal London. Our diverse people and perspectives give us a range of skills which are recognised and respected – whatever their background.