Senior Brand Manager DTC, Ostomy Care

About Convatec

Convatec is a global medical products and technologies company focused on managing chronic conditions with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care.

Role Overview

This senior role leads the strategy and execution of Direct-to-Consumer (DTC) marketing for Ostomy Care UKI. It involves defining the DTC approach, delivering integrated, omnichannel campaigns, managing budgets, and fostering consumer engagement.

Key Responsibilities

• Strategy & Leadership
  • Lead the DTC marketing strategy as part of the Commercial Plan.
  • Drive continuous improvement, scalability, and integration across digital channels.
  • Own key strategic programmes and ensure measurable impact.
• Campaign Delivery
  • Develop and execute integrated, full‑funnel (TOFU–BOFU) campaigns.
  • Align campaigns with business objectives, customer needs, and brand strategy.
• Customer & Engagement
  • Define customer personas and optimise the end‑to‑end journey to improve engagement and conversion.
  • Lead the UK ambassador and influencer programme to strengthen advocacy and brand presence.
• Performance & Optimisation
  • Establish performance frameworks, tracking, and reporting to drive data‑led decisions.
  • Own and optimise the DTC budget to maximise ROI, lead generation, and conversion.
  • Champion a test‑and‑learn culture and continuous improvement across channels.
• Stakeholder Collaboration
  • Partner with CIC, Care teams, and Global Marketing to align strategy, insights, and execution.
  • Contribute to global DTC initiatives and share best practices across markets.
• Digital & Innovation
  • Oversee performance and optimisation of digital platforms (e.g., websites).
  • Identify and implement innovative solutions to enhance marketing effectiveness.
• Community & Advocacy
  • Build and manage relationships with patient advocates and influencers.

Qualifications & Experience

• Minimum 5+ years’ experience in Direct‑to‑Consumer marketing within a healthcare or regulated environment.
• Strong understanding of compliance, patient engagement, and digital best practice.
• Technical proficiency across digital marketing platforms (Google Analytics GA4, Meta, Google Ads, Adobe, Optimizely, Canva) and CRM/database platforms (D365, TalkDesk).
• Proven ability to develop and execute integrated, multichannel digital marketing strategies focused on full‑funnel performance, lead generation, and conversion optimisation.
• Advanced data literacy and experience using analytics, tracking, and performance metrics.
• Experience building structured, scalable digital marketing frameworks.
• Highly effective communicator, able to engage, influence, and collaborate with diverse internal and external stakeholders.
• Confident yet collaborative leader with strong team‑focused approach and influence across complex organisational structures.
• Strong team player committed to capability building, knowledge sharing, and continuous improvement.
• Proactive and solutions‑focused, navigating ambiguity, solving complex problems, and driving outcomes in a fast‑paced environment.

Education

Bachelor’s Degree (any discipline). Demonstrated continuous up‑skill and training in digital/consumer marketing.

Benefits

• Competitive compensation and benefits package.
• Hybrid and flexible working model.
• Opportunity to lead a regional, high‑visibility function.
• Exposure to global stakeholders and transformation initiatives.
• A collaborative culture supporting growth and impact.

Equal Opportunities

Convatec provides equal employment opportunities for all current employees and applicants. No discrimination on the basis of race, religion, creed, colour, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis prohibited by law.

Contact

For enquiries, please contact careers@Convatec.com.