Social Media Content Lead / Manager

80 DAYS® is a trading name (and registered trademark) of Occupancy Marketing Ltd.

80 DAYS is looking for an experienced Social Media Creator to join and lead our Content Creation team. This is an exciting opportunity for someone with strong photography and video production skills, a love of social media, travel, and the experience to support and mentor others.

Responsible for strategy, content creation and campaign delivery, the successful candidate will demonstrate a solid track-record in delivering standout social media, and crucially, first-class content creation and editing skills.

The role requires creativity and a keen visual eye to be able to deliver photography and video content designed and optimised specifically for social media.

As a client-facing role you’ll also need solid presentation skills, and the confidence to conduct client meetings and workshops in an engaging manner.

Permanent Role, Edinburgh

The responsibilities of the Social Media Content Lead include:

Content Creation

• Leading the in-house team that deliver Content Shoot projects for Social Media clients
• Photography & Video production on location
• Drone operation also desirable and/or training may be provided
• Strategy & planning for content shoots, including the creation of shoot briefs, itineraries, mood boards, etc. and co-ordination with client marketing teams
• Creative direction to ensure content aligns with each client’s brand identity and campaign objectives
• Post-production and content editing to produce content assets ready for use on Social Media
• Repurposing existing assets and optimising for use on Social Media channels
• Supporting Online Advertising teams with the creation of advertising content assets

Social Media Marketing

• Working across Instagram, Facebook, YouTube, Twitter, LinkedIn and TikTok
• Creating regular publishing plans for varied platforms and objectives
• Filing and editing of multi-media content
• Scheduling and optimisation of all social content
• Performance review and benchmarking
• Keeping abreast of social and industry trends, platform updates and new features

Client & Team Management

• Liaising with client marketing teams & hotel general managers to co-ordinate Social Media
• Managing the in-house team responsible for Social Media content creation
• Providing creative direction and feedback on shoots and content outputs
• Work in collaboration with 80 DAYS’ brand, creative and digital marketing teams to deliver a holistic service for clients
• Mentoring and supporting Social Media content team members
• Supporting new business proposals and pitches when needed

Skills & Experience

• At least 3 years’ experience working in a digital/marketing agency environment
• First-class multimedia content creation and editing skills
• Professional photography & video production experience
• Best practice understanding and experience across social platforms
• Excellent inter-personal, communication and presentation skills
• Strong organisational skills, with an aptitude for multi-tasking and managing priorities
• A keen visual eye, and a flair for crafting presentations
• Degree in Social Media and / or Digital Marketing
• Drone piloting experience, ideally with an associated training qualification
• Copywriting skills that are sharp, memorable and make readers take action
• Driving licence
• A fluent second language

Culture

• Passion for travel and the hotel industry
• The ability to think creatively in support of our clients’ business objectives

Location

The role will be based at the 80 DAYS head office in Edinburgh city centre, with stunning views of Edinburgh Castle. The role will include opportunities for both domestic and overseas travel.

Please use the form below to apply for the role, including your CV and a photography Portfolio (or link to portfolio within your CV).