Demand Generation Manager - B2B - Healthtech

Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.

Client Details

We're partnering with a fast-growing Healthtech business looking for a commercially minded Demand Generation Manager to take ownership of its inbound growth strategy.

Reporting to the Head of Marketing, you'll own the full demand generation engine, from paid acquisition and SEO through to website optimisation, conversion rate improvement and pipeline growth.

This is a high-impact role where you'll have the autonomy to test new ideas, optimise performance and directly influence revenue.If you're passionate about experimentation, data-driven marketing and scaling acquisition, this is an opportunity to make a visible impact within an ambitious, collaborative business.

Description

• Own the inbound demand generation strategy across paid, organic and partnership channels
• Drive growth in MQLs, SQLs, pipeline and marketing-generated revenue
• Manage and optimise paid acquisition across Google Ads and LinkedIn
• Develop technical SEO and Answer Engine Optimisation (AEO) strategies
• Improve website conversion through landing page optimisation and A/B testing
• Design and execute experiments to improve acquisition performance