Head of Marketing

Head of Marketing | North West | £Competitive | Consumer Brand

We are partnering with an established consumer business to recruit a Head of Marketing.

This is an exciting opportunity for an experienced marketing leader to take ownership of the marketing function, shaping the strategy and delivering activity that strengthens the brand, engages customers and supports wider commercial objectives.

The Head of Marketing will sit at the heart of the business, working closely with senior leadership and teams across ecommerce, trading, buying and merchandising to create a joined-up approach to brand, customer and performance marketing.

The Head of Marketing will take responsibility for developing and delivering the marketing strategy, leading integrated campaigns and ensuring activity is insight-led, commercially focused and aligned to the wider customer proposition.

This is a broad role requiring someone who can balance strategic thinking with hands-on delivery, bringing together brand marketing, digital activity, customer engagement and commercial performance.

Key Responsibilities

• Develop and deliver the overall marketing strategy, aligned to wider business and commercial objectives

• Lead the planning and execution of integrated 360 campaigns across relevant channels