Digital Planning Director

Agency:PHdJob Function:Account Management and GrowthJob Subfunction: Account ManagementJob Description:The Digital Planning Director will be responsible for 1-2 markets’ digital planning.

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You will join client briefing sessions, work closely with the strategist and local planners, and develop outstanding, innovative responses to briefs.

You will then brief activation teams, who will develop the tactical media plans (i.e.

the Excel version) and see the plans come to life!You will also be central to the conversation with the local and regional clients, supporting their ambitions and learning agenda to maximise ad effectiveness through testing, innovation and best practice.The ideal candidate will have prior, hands-on knowledge of biddable campaign execution and be a creative thinker, ready to apply that knowledge to strategic client challenges.

You will also enjoy working with clients and bringing the latest and greatest digital thinking to the client’s brand campaigns.As well as working on local market campaigns, you’ll sit within the regional digital hub supporting the EMEA digital centre of excellence to develop best practice across the region.Digital Media PlanningDevelop a thorough understanding of the target audience based on the client brief and their behaviours in mediaWorking alongside the local Strategy Director, use PHD’s Omni Studio planning tool to allocate budgets based on reach, efficiency and role for commsSet the tactical direction for biddable channels, with specific ideas on how to activate, so the specialists have a clear brief to deliver againstDevelop and review the tactical media plans with the activation specialists and/or local markets to ensure high quality, innovative response that is in line with the briefManaging the creation of integrated digital media plans based off a sound technical understanding of the digital eco-system and available platformsUnderstanding partner(s) technology capability/functionalityHelping identify new Programmatic partners & Social platforms for your clientMaintain consistently high standards within the team for data accuracy & reportingStakeholder & Vendor ManagementUse strong interpersonal skills and influence to effectively manage and drive forward projects with multiple internal and external stakeholdersUtilise strong client management skills, across all levels of seniority, to build trust and evolve the biddable solutions put to the clientOwn and cultivate relationships with media and data suppliers to develop new solutions for the clientBe an expert on regional media client needs, specificities and requirements and ensure vendors can deliver on thoseSpot opportunities to expand the scope of digital channels and incorporate new and innovative formats and solutionsCreate compelling presentation materials that get the plan signed off first time, a research project signed off, or further trust with clients when closing the loop with a Post Campaign Analysis reportElevate Biddable Performance & OptimisationTranslate broad marketing objectives into digital KPIsWork with clients and partners on suitable testing frameworks that will answer questions that drive their business forwardsWork with Digital Activation specialists on optimisation recommendations, reporting and insight generation – all with the client’s ultimate business goals in mindParticipate in and contribute to Post Campaign Analyses and QBRsRaise the bar of knowledge across biddable channels internally and externally, delivering educational sessions, contributing to thought leadership pieces and information sharing as required Provide Digital Leadership including status updates on Programmatic & Social deliverables on a regular basis, including management of deadlines and reportingConduct analysis of ongoing results to identify campaign trends and key insights to help meet and exceed client goalsWhat you will bring to the roleExtensive experience in biddable channel planning within agencies, client teams or ad tech specialistsSeveral years of hands-on experience working in programmatic & socialAn ability to plan holistically across multiple biddable channelsA genuine passion for the digital media industry with a focus on biddable channelsStrong interpersonal skills with the ability to manage and influence a variety of stakeholdersA creative thinker who is motivated to explore and deliver on innovative solutions for clientsStrategic Account ManagementLead day to day communication between the agency, our international offices and international client stakeholders as requiredGrow relationships with clients, specifically the senior level brand or media managers for your pod of business, and be a key POC to Digital Leadership at the client regarding Social & ProgrammaticLead and/or participate in local senior level client meetings and attend regular client status meetings as appropriatePresent to clients in such a way as to demonstrate a cultural understanding of market dynamics and the relevant nuancesUncover and understand client objectives, challenges, and needs in order to actively provide solutions for brands across Programmatic & Social.

Example of solutions include: Reporting Dashboards and Templates, Forecasting Methodology, Paid Media Integration with other activity, Best Practice documents, POV’s on the latest industry developments, or Optimization RoadmapsCreate & maintain a framework for Quarterly Business ReviewsDevelop the account & provide strategic value.

Drive the innovation agenda, ensuring that the client is at the forefront of Search, Programmatic & SocialIdentify potential upsell opportunities to provide additional digital channel management, analysis, and insight to new brands and/or marketsSupport global or regional pitches for new business, providing Social/ Programmatic expertiseCampaign Management/OptimizationProvide Digital Leadership including status updates on Programmatic & Social deliverables on a regular basis, including management of deadlines and reportingManaging the creation of integrated digital media plans based off a sound technical understanding of the digital eco-system and available platformsUnderstanding partner(s) technology capability/functionalityHelping identify new Programmatic partners & Social platforms for your clientConduct analysis of ongoing results to identify campaign trends and key insights to help meet and exceed client goalsWork with your team to deliver business goals (i.e.

ROI/budget/traffic) and assisting junior members of the team with their campaign activation, optimization and reportingMaintain consistently high standards within the team for data accuracy & reportingExperience and Skills:Experience working in Programmatic and Social activationDemonstrate passion and knowledge of the Programmatic & Ad Tech and/or Social channelTeam Management experience and a passion for developing peopleHave a passion for learning new thingsHave strong organizational skills, being able to manage multiple projects at onceAbility to manage challenges of various clients and market interests in a culturally sensitive mannerHave excellent numerical skills and confidence analysing data using ExcelBe a proactive self-starterHave excellent communication and listening skillsBe responsive to feedbackStrong spoken & written EnglishAbility to speak other European languages is desired, but not essential

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.Omnicom is committed to hiring and developing exceptional talent.

We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do.

We strongly believe that celebrating what makes us different makes us better together. xwzovoh

Join us—we look forward to getting to know you.

We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: SummaryLocation: London, London, United KingdomType: Full time