Trade Marketing Manager | ESPA

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. The RoleWe’re looking for a commercially minded, brand-driven Trade Marketing Manager to join THG Beauty and lead ESPA’s trade marketing strategy across the luxury spa, wellness and hospitality channel.ESPA is more than a skincare brand. It is a world of wellness, sensory experiences and expert-led treatments, and our spa partners are at the heart of bringing that world to life.In this role, you’ll develop and deliver high-impact trade marketing programmes that grow ESPA’s presence, desirability and commercial performance across luxury hotels, destination spas, day spas, wellness clubs and premium hospitality groups.You’ll sit at the intersection of brand, commercial and experience, translating ESPA’s brand strategy into compelling spa activations, therapist engagement, retail programmes, treatment launches and partner experiences.This is an opportunity to play a key role in shaping how one of the UK’s most recognised spa and wellness brands shows up across the luxury hospitality landscape.What You’ll Be DoingDriving Trade & Channel GrowthYou’ll lead trade marketing activity across retail, B2B and spa channels, balancing commercial priorities with the distinctive needs of the spa and wellness sector.You’ll develop and execute:Retail and spa launch plansSeasonal and promotional campaignsTrade and partner activationsIn-store and in-spa merchandisingRetail animation programmesTreatment launches and wellness campaignsB2B events and trade showcasesSell-in and sell-out initiativesYou’ll ensure every activation is commercially effective while remaining unmistakably ESPA.Growing Our Spa PartnershipsThe spa channel is a key growth and brand-building pillar for ESPA, and you’ll own the trade marketing strategy that supports our most important partners.Working closely with sales and account teams, you’ll develop programmes designed to increase:Treatment bookingsSpa retail salesBrand visibility and desirabilityPartner engagement and retentionNew partner opportunitiesCommercial performance across strategic accountsYou’ll understand that the spa environment is part of the customer experience — and that every touchpoint can influence both treatment and retail conversion.Inspiring Therapists & Spa TeamsOur therapists are some of ESPA’s most powerful brand advocates. You’ll create engaging programmes that bring them closer to the brand, build product confidence and ultimately drive commercial performance.You’ll work closely with education, training, sales and spa teams to develop:Therapist engagement initiativesActivation toolkitsProduct and treatment campaignsRetail recommendation programmesEducation and motivation initiativesIn-spa launches and experiencesYou’ll understand the important connection between therapist advocacy, treatment experience and retail conversion.Building Luxury Hospitality PartnershipsYou’ll help elevate ESPA from skincare supplier to strategic wellness partner.That means developing strong relationships and compelling marketing programmes for luxury hospitality and wellness partners, with an understanding of the different stakeholders involved — from Spa Directors and Wellness Directors to Hotel GMs, Procurement teams and wider hospitality operators.You’ll bring a relationship-led, commercially focused approach to partnership marketing, ensuring ESPA adds genuine value to the guest experience as well as the partner’s business.Bringing the ESPA Brand to LifeYou’ll translate ESPA’s distinctive brand world into immersive, memorable spa experiences.This could include:New treatment concepts and launchesSensory rituals and wellness journeysSeasonal spa experiencesIn-spa storytelling and merchandisingGuest engagement touchpointsSpa-exclusive activationsWellness programmingRetail storytellingYou’ll have a strong instinct for luxury, wellness and experiential marketing, understanding how to create experiences that feel premium, relevant and commercially effective.What Success Looks LikeThis is a commercial marketing role, and you’ll be accountable for measurable impact.Success will be reflected through:Spa retail growthTreatment performanceNew product and launch performanceSell-out growthTrade campaign ROIPartner engagementStrategic account growthImproved therapist advocacy and retail attachmentStronger ESPA brand presence across the spa channelYou’ll be comfortable working with data, measuring performance and using insight to continually optimise activity.What We’re Looking ForWe’re looking for someone who combines commercial marketing expertise with a genuine passion for beauty, wellness and luxury experiences.You’ll ideally bring:Strong trade marketing experience within beauty, wellness, luxury, hospitality or a related sectorA strong understanding of the spa and wellness industryExperience developing and executing B2B and partner marketing programmesCommercial awareness and confidence working with performance dataExperience managing multiple stakeholders and strategic partnersStrong project management and organisational skillsA creative approach to brand activation and experiential marketingExcellent communication and relationship-building skillsThe ability to balance brand ambition with commercial realitiesMost importantly, you’ll understand that successful spa marketing is about more than putting products on a shelf. It’s about creating experiences that inspire therapists, engage guests and drive commercial results.What’s in it for me? Career Development Access bespoke development programmes that have been designed and developed by our in-house L&D team. Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave 25 days annual leave plus bank holidays. Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! Enhanced maternity and paternity pay, depending on length of service.  Up to 10 days compassionate leave. Buy back up to 3 days each year. Unlock 2 days volunteer leave after 12-months. Wellbeing Support Access face-to-face and virtual appointments with our in-house GP. Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.  State-of-the-art on-site gym. Access to our on-site physio. Other Perks Save up to 12% on the cost of personal tech through our salary sacrifice scheme. Subsidised bus pass from Manchester City Centre to our ICON office.  Up to 50% staff discount on THG brands. On-site staff shop. Know someone who would be perfect for THG? Refer them and get up to 1000 when they pass their probation. Anniversary gifts when you hit 5 and 10 years of service. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.