Senior Marketing Manager – B2B Subscriptions – London

Senior Marketing Manager – B2B Subscriptions – LondonThis is a hybrid role – 2-3 days per week in Central LondonSalary is up to 60k Basic with a 10k Bonus + Superb Benefits*You must have 5+ years B2B subscriptions or SaaS product marketing experience to be considered*About the RoleWe’re looking for an experienced Senior Marketing Manager to lead subscription marketing across three specialist finance and technology subscription products for our global B2B publishing client.You’ll work closely with the Global Marketing Director to develop and deliver strategies that grow revenue, maximise subscriber engagement, and generate quality leads for the sales team. Leading a team of two UK-based marketers, you’ll drive acquisition, retention, and product adoption using industry-leading tools including HubSpot, Salesforce, Google Analytics, and Piano.This is a hands-on, strategic role where you’ll own campaign execution, website optimisation, subscriber journeys, and performance reporting at board level.What We’re Looking For5+ years’ experience in B2B subscriptions marketingExcellent copywriting and communication skillsProven experience managing and developing a marketing teamAdvanced knowledge of HubSpot and CRM systemsStrong analytical skills using Power BI, Excel, and Google AnalyticsCommercially minded, highly organised, and great at problem-solvingAbility to build relationships and influence at all levelsWhat You’ll DoDesign and execute multi-channel marketing campaigns that drive subscriptions growthOptimise website content and automated workflows to improve engagement and conversionBuild data-driven acquisition strategies and conduct market research to refine targetingTrack subscriber behaviour and share insights with sales and leadership teamsAnalyse competitor activity and feed into product positioningManage and mentor a small marketing teamReport monthly on subscriptions performance to the boardCollaborate across sales, customer services, and global marketing teamsExplore AI and emerging technologies to increase efficiencyWhat’s on OfferHybrid working in London25 days’ holiday (rising to 30 with service) plus your birthday offGroup pension, life assurance, and private medical insuranceEmployee Assistance Programme with 24/7 support and counsellingLearning and development coursesPaid volunteer daysSeason ticket loan, gym discount, cycle to work scheme, and moreReady to apply? We’d love to hear from you.