Director - Brand Health Tracking

Overview

As a Director in the Brand & Comms team, you will lead account management and drive growth for our Brand Health Tracking service line. You will pitch, write proposals, and own some of our largest client relationships. Your efforts will ensure the continuous delivery of high‑quality brand‑tracking work that delights clients and expands our business.

Responsibilities

• Conduct senior‑level client conversations to discuss brand performance insights and strategic recommendations.
• Review and analyze brand health data, identify key trends, and develop actionable insights that drive measurable business impact.
• Manage the client portfolio – monitor performance metrics, profitability, and growth opportunities to meet or exceed revenue and margin targets.
• Lead and develop account teams, providing coaching, guiding analytical challenges, and holding regular 1:1s with direct reports.
• Write compelling proposals, develop innovative research approaches, and present to prospective clients.

Qualifications

• Extensive leadership experience in a commercial, consulting, or market‑research environment with a proven track record in brand tracking and brand equity research.
• Deep mastery of brand tracking methodologies, brand equity frameworks, and consumer insights approaches.
• Demonstrated ability to deliver strategic brand insights and analytics projects.
• Proven success in building and maintaining deep client relationships and acting as trusted advisor to senior marketing leadership.
• Experience managing and developing research professionals across multiple seniority levels.

Skills & Behaviours

• Innovation leadership – create new research approaches and adopt emerging technologies.
• Business development – lead pitches, write proposals, and drive new‑business activities.
• Culture building – foster a culture of continuous learning and collaboration.
• Clear communication – present insights to C‑suite audiences with impact.
• Analytical thinking and data‑driven decision making.
• Flexibility, agility, and resilience in a fast‑moving environment.
• Creative and empathetic leadership, listening to and building trusted advisor relationships.
• Service orientation – consistently exceed client service standards.

Benefits

• Competitive basic salary and a rewards package that includes 25 days annual leave, a pension scheme, and flexible benefits.
• Private healthcare for roles at Research Manager level and above.
• Flexible working – hybrid from London office three days a week and the remainder from home.
• Extensive learning and development opportunities across various formats.

Equal Opportunity

Ipsos is committed to equality, diversity, and inclusion. We treat people fairly and promote a positive and inclusive working environment. We recognise that a diverse workforce enables us to better reflect and understand the world we research, ultimately delivering better research and insight to our clients.