Legal Counsel – IP & Brand Protection (Anti-Counterfeiting)

Act as the legal representative for PAX (Hayati®), partnering with UK law firms and internal teams to conduct anti-counterfeiting operations. You will also be responsible for providing legal support for various business scenarios and ensuring full legal compliance for the company’s UK operations.

Key Responsibilities

• Manage UK/EU IP compliance, trademark/copyright/infringement legal assessment and enforcement.
• Serve as the company’s legal representative, lead brand protection practices. Collaborate with external UK law firms and internal teams to push and coordinate activities such as anti-counterfeiting enforcement, evidence collection, cease & desist letters, platform takedown, domain dispute, and infringement dispute resolution.
• Handle UK civil litigation, arbitration, court advocacy, and local legal liaison; tackle complex infringement cases with assertive legal strategy.
• Monitor UK/EU legal & regulatory updates, maintain communication with local authorities and e-commerce platforms.
• Identify potential compliance risks and deliver professional legal advice to support the company’s lawful operation in the UK market.
• Maintain regular communication with external law firms and business partners, and sustain long-term legal cooperation relationships.

Requirements

• In-depth knowledge of the UK legal system and business practices, established valuable local networks, and holds full eligibility to work full-time in the UK.
• Qualified as Solicitor of England and Wales with 3+ years PQE, or equivalent experience. Higher Courts Civil Advocacy qualification is a plus.
• Proficient in UK/EU commercial law, IP law, and civil procedure; a formal IP law academic background is a plus.
• Familiar with intellectual property protection and anti-counterfeiting procedures. Relevant experience in handling infringement and anti-counterfeiting cases is highly preferred.
• Solid experience in commercial dispute resolution, litigation & arbitration; background in brand protection, anti-counterfeiting. Experience in consumer electronics/cross-border e-commerce industry is a strong plus.
• Assertive mindset for brand enforcement, able to handle multi-layer infringement chains and push enforcement forward legally.
• Proficient in drafting and reviewing commercial contracts, capable of independently handling legal documentation and routine legal affairs across different scenarios.