About the role
Marketing Director (VP Sales & Marketing or Head of Sales & Marketing also considered) Northern England | Hybrid
A board-level marketing leadership role at a profitable, founder-led UK technology business at a defining commercial moment.
About the company
A UK-based, AI-led data and technology business serving the public sector. Founder-led, profitable, scaling, and backed by an institutional growth investor. The business has spent several years building a proprietary product set and is now entering a category-defining phase, with its methodology recently adopted as a national standard.
The role
A hands-on, number-carrying marketing leadership role at board level, reporting directly to the founder CEO and working closely with the Executive Chair. The model is marketing-led, with the sales function operating on a dotted-line basis for pipeline cadence and reporting.
You'll own:
* Marketing-sourced pipeline against agreed revenue targets
* Account-based marketing into a finite, named UK customer base
* Sales and marketing alignment, including SLAs, qualification and handover
* Customer marketing for retention and upsell across the existing base
* Brand and category leadership through the next phase of growth
* Marketing operations, attribution and board-level reporting
Who we're looking for
A B2B SaaS, technology or data marketing leader, currently in a Marketing Director, Head of Demand Generation, Head of Growth or smaller-business CMO role, ready for the step up to a first proper board-level seat.
Essential experience:
* Personal ownership of marketing-sourced pipeline against revenue targets
* Account-based marketing into a finite, named target market, not high-volume lead generation
* Built and operated SLAs with sales teams in a peer relationship
* Hands-on campaign execution: writing briefs, building dashboards, running campaigns yourself
* Marketing operations fluency across CRM, automation, attribution and conversion analytics
* Comfort reporting at board and investor standard
Desirable:
* Public sector or regulated-industry buying experience
* Familiarity with framework procurement (G-Cloud, ESPO, YPO, KCS)
* Experience designing or operating sales commission plans
* Background in a PE or growth-equity backed scale-up environment
What you'll get
* A board-level role at a profitable, scaling business at a once-in-a-decade commercial moment
* Direct working relationship with the founder CEO and a hands-on Executive Chair with multiple successful exits behind them
* Genuine ownership and the autonomy to build the marketing function properly
* A small, tight team operating with the pace and clarity of a founder-led business
* Hybrid working with regular in-person collaboration at the Northern England head office
Suited to a candidate based in Northern England within commutable distance of the head office
About this listing
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