Head of OOH

Head of Out-of-Home (OOH)

Reports to: Head of Sales

Works With: Sales, Marketing, NPD, Field Sales, Operations, Finance

Employment Eligibility: Must have full right to work in the UK

Head of Out-of-Home (OOH) to lead and scale our strategy across all OOH channels.

You’ll manage and mentor the OOH team, own senior relationships across top national operator groups, and deliver a winning commercial strategy that cements PerfectTed as the leading matcha brand in OOH.

This is a high‑impact leadership role for someone with deep OOH expertise, strong commercial acumen, and a hunger to build category‑defining growth.

Key Responsibilities

• Develop and execute the end‑to‑end OOH strategy across all channels including coffee, wholesale, foodservice, and contract catering
• Identify new sector opportunities and create tailored channel plans
• Define PerfectTed’s OOH value proposition and ensure consistency across partners
• Own senior relationships across the top 4 OOH accounts and priority operators
• Lead top‑level negotiations, annual terms discussions, marketing agreements, and JBP creation
• Ensure flawless execution of national and regional commercial plans
• Lead, coach, and develop the OOH commercial team, ensuring performance, progression, and high standards
• Build a high‑performance culture focused on accountability, growth, and execution
• Oversee account‑level P&Ls, pricing strategy, and trade spend ROI
• Deliver monthly, quarterly, and annual revenue and margin targets
• Build accurate forecasting models and challenge assumptions
• Analyse performance across channels, accounts, and SKUs to unlock incremental growth

Requirements

Must‑Haves

• 5+ years OOH sales experience in FMCG (drinks / foodservice essential)
• Strong experience managing and negotiating with leading OOH operators
• Proven team leadership and coaching ability
• Strong commercial acumen with P&L ownership
• Excellent negotiation and communication skills

Nice‑to‑Haves (but not necessary)

• Experience working in a founder‑led or challenger brand environment
• Existing relationships across major UK OOH operators
• Experience launching or scaling emerging beverage brands

The Ideal Candidate Is

• Commercially sharp and obsessed with growth
• A confident negotiator who can build long‑term strategic partnerships
• Energised by scaling brands in fast‑moving environments
• Comfortable balancing strategy with hands‑on execution
• Excited by the opportunity to define the future of matcha in OOH
• Competitive salary + EMI options scheme

To apply, please complete the application form and we’ll be in touch.