Performance Marketing Manager at a worldwide FMCG brand

Job Description The role

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As Performance Marketing Manager, you'll own paid media performance across Google, Meta and TikTok for Livefoods Direct — driving efficient customer acquisition and revenue growth through every paid channel we run. You'll set the strategy, manage the budget, and be judged on the numbers that matter: ROAS, CAC and paid-channel revenue.
What you'll do
Own paid media strategy and execution across Google Ads (Search, Shopping, PMax), Meta Ads and TikTok Ads
Manage GA4 measurement and reporting, keeping tracking data clean and trustworthy
Build and maintain customer audience segments across ad platforms
Forecast and manage paid media budgets, with clear visibility of planned vs. actual spend
Report on paid channel performance directly to the Head of E-commerce
Own KPIs including ROAS by channel, blended CAC, paid-channel revenue vs. target, new customer volume and tracking data quality
About you
Essential:
~4+ years' hands-on paid e-commerce campaign management
~ Hands-on experience running Google Ads: Search, Shopping and Performance Max
~ Hands-on Meta & TikTok (GMV Max) Ads campaign management
~ Confident with GA4, audience building/segmentation and budget forecasting
~ Clear, confident communicator — you'll be reporting results and rationale to senior stakeholders
~ Able to be in our xwzovoh Harlow office Tuesday–Thursday

Nice to have:
Amazon Ads, Google Tag Manager or product feed tools
WooCommerce familiarity
SEO knowledge
Live food or wider pet industry knowledge
What we offer
~ A newly created role with real scope to shape strategy as the team and the division grow
~£45,000–£50,000, plus a hybrid working pattern (2 days remote, 3 days on-site)
~ Budget ownership and a direct line to the Head of E-commerce