Marketing Lead

Marketing Lead
Sigma transforms commercial space. With 20+ years in retail, we deliver store construction and consolidation, fixture procurement, projects, and M&E installation.
Ranked in the top 10% of the 2019 Sunday Times International FastTrack 200, Sigma is one of Britains fastest-growing private companies.
Our people make Sigma what it is. Were proud to have experienced, committed colleagues and to be an equal opportunities employer.

Outline of role
Reporting to the Director, the Senior Marketing Manager will lead Sigmas marketing, brand and bid support strategy to meet commercial goals across Logistics, Building Services, Display and Project Solutions.
Working with senior leadership, business development and operations, the role will strengthen Sigmas market position and support growth through bids and tenders.

Main responsibilities
Marketing Strategy & Leadership

• Develop and deliver Sigmas annual marketing and communications strategy.


• Act as Sigmas lead marketing adviser to Directors and senior stakeholders.


• Align marketing activity with growth goals, sectors and strategic priorities.


• Identify opportunities to strengthen Sigmas market position and advantage.


• Manage budgets and maximise ROI.


• Lead agencies, suppliers and consultants to deliver agreed outcomes.


• Set KPIs and report performance to the SLT.

Bid Management & Tender Support

• Lead bid, tender and proposal submissions.


• Manage timelines, content and input to ensure compliant submissions.


• Maintain bid content, case studies, credentials and support documents.


• Work with key teams to create win strategies.


• Support customer pitches and proposals.


• Turn customer requirements into persuasive, commercially focused responses.


• Maintain customer references, success stories and award submissions.

Brand Management

• Own and maintain Sigma brand guidelines across the business.


• Keep branded materials and templates current, consistent and accessible.


• Support branding needs across the business.

Content Development

• Produce case studies, blogs, web and social content.


• Coordinate photography and briefs.


• Manage videography and animation projects.

Marketing Collateral

• Maintain brochures, presentations and pitch materials.


• Create presentation templates and sales materials.

Digital Marketing

• Develop digital campaigns aligned to lead generation objectives.


• Implement automation and nurture campaigns where needed.


• Monitor engagement and conversion metrics.


• Identify digital trends and technologies to improve marketing capability.


• Manage external agencies, suppliers and freelancers.

Knowledge and experience required

• 57 years experience in a senior B2B marketing role.


• Experience delivering marketing strategies.


• Experience supporting bids, tenders and proposals.


• Proven lead generation and revenue support experience.


• Experience working with senior stakeholders.


• Experience in logistics, retail solutions or business services.


• Experience managing agencies and suppliers.


• Success in brand development and positioning.

Skills required

• Strategic thinker with strong commercial awareness.


• Strong project and stakeholder management skills.


• Able to influence at Executive and Board level.


• Highly organised with strong attention to detail.


• Able to manage competing priorities and deadlines.


• Strong coaching and mentoring skills.


• Customer-focused with a focus on outcomes.

Qualifications
Degree educated in Marketing or Business equivalent.
CIM qualification desirable
Benefits:

• 25 days holiday plus bank holidays


• Birthday leave in your birthday month


• Buy or sell up to 3 days holiday*


• Opportunity for hybrid working*


• Octopus EV salary sacrifice scheme*


• Cycle to Work scheme*


• Employee Assistance Programme


• Healthshield cash plan with high street discounts


• Free financial advice on mortgages, pensions and insurance


• Enhanced family-friendly pay*


• Free tea, coffee and fruit on all sites

*Subject to eligibility
Opportunity to be involved with

• Group Colleague Board


• Quarterly corporate events and charity activity

Sigma supports career growth through training and development.
If you think youve got what it takes to join our growing team, wed love to hear from you.

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