Content Lead (B2B) - Global Travel Brand

Looking for a content leader who combines strategic thinking with exceptional writing and editorial skills. You'll have a proven track record of leading content programmes across multiple markets while influencing senior stakeholders and delivering measurable business results. Client Details A market leading B2B Travel brand. Description Develop and lead the global B2B content strategy, aligned with commercial objectives and audience needs Own content planning and delivery for the EMEA region across digital channels and sales enablement Lead, mentor and support an established international team of Content Managers (x2) Drive consistency in brand messaging, tone of voice and editorial standards across all markets Create content that supports the full customer journey, from awareness through to conversion Partner with SEO specialists to optimise content for search, AI-powered discovery, AEO and LLM search experiences Manage freelancers, agencies and external content partners to deliver high-quality content at scale Champion the use of AI tools to improve content quality, efficiency and workflow Develop effective content planning, governance and prioritisation processes Build strong relationships with senior stakeholders, balancing business priorities across multiple regions Use data and performance insights to continually optimise content and demonstrate commercial impact Encourage collaboration and knowledge sharing across global marketing teamsProfile Extensive experience developing and delivering B2B content strategies Experience leading and developing content teams within international or matrix organisations Outstanding writing, editing and storytelling skills across multiple content formats A commercial mindset with experience supporting demand generation, lead nurturing and sales enablement Strong stakeholder management and influencing skills Experience establishing editorial standards, messaging frameworks and content governance Knowledge of SEO, AI search, AEO and evolving content discovery best practice Experience using AI content tools to improve workflows and productivity Confidence managing agencies, freelancers and external partners Excellent planning and organisational skills, with the ability to manage competing priorities across multiple regionsJob Offer £60k - £65k + Good Benefits Hybrid working. 3 days a week in their central London office