Head of Paid Social, Lifestyle, London, c. £50-70K + benefits

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Paid Social & Performance Lead, Lifestyle, London, SE London

A fast‑growing consumer brand is looking for a hands‑on Paid Social & Performance Lead to own acquisition strategy across multiple international markets.

Reporting directly into the CMO, this is a senior individual contributor role for someone who lives inside the ad platforms, understands creative‑led performance marketing, and knows how to scale lead gen and direct response campaigns profitably.

The Role

• Own paid acquisition across Meta, TikTok, Google, Snapchat and X
• Lead channel strategy, budget allocation, optimisation and reporting
• Scale lead generation campaigns with accountability for CPA, ROAS and LTV:CAC
• Work closely with creative teams to build and iterate high‑performing ads
• Run structured testing across audiences, creative, placements and bidding
• Manage international campaign activity across multiple markets
• Deliver clear forecasting, pacing and performance insight to leadership

About You

• Strong hands‑on paid social buying experience, particularly across Meta and TikTok
• Proven track record scaling performance campaigns profitably
• Deep understanding of direct response and lead generation
• Commercially minded and highly data‑driven
• Comfortable working closely with creative and production teams
• Experience across international markets is highly desirable
• Exposure to gaming, prize draw or regulated consumer sectors is a plus

Why Join?

• High‑impact role with real ownership
• Fast‑paced, performance‑led environment
• Opportunity to shape acquisition strategy at scale
• Close collaboration with senior leadership and creative teams

Get in touch on ccurlewis@welovesalt.com to find out more.

*Rates depend on experience and client requirements