International Sales Director

The business

A globally recognised, category-leading beverage brand in a period of exceptional growth. The brand has genuine cultural cachet, a market-leading position in its category, and serious ambition for its next phase of international expansion.

The role

A highly strategic appointment: you will take ownership of the majority of the European territory, shaping and driving growth across a portfolio of distributor-led and emerging markets:

• Own the commercial strategy and full P&L across the region
• Build, nurture and hold accountable strategic distributor partnerships – alignment on brand priorities, pricing, investment and execution standards
• Lead annual and quarterly business reviews, JBPs and investment planning with partners across multiple markets
• Identify and open new markets – commercial readiness, distributor selection and onboarding, brand consistency from day one
• Work hand in hand with Marketing to localise activation plans that drive penetration and conversion market by market
• Use distributor data, market insight and retail audit tools to sharpen distribution, availability and visibility
• Act as the senior commercial voice for the region internally, feeding market intelligence into global planning

What you’ll need

• A proven track record of building out EMEA (or a comparable multi-market international region) for a consumer brand
• Deep experience managing and scaling distributor relationships – you know how to get the best from partners you don’t directly employ
• Comfort operating at genuine strategic altitude in a fast-growth environment, while staying close to the detail
• Strong commercial and numerical acumen – P&L ownership, trade investment, pricing
• FMCG / beverage background strongly preferred
• The energy and ambition to match a business scaling at pace

This is a strictly confidential search. Full details, including the client’s identity, will be shared with relevant candidates on application.