Design Lead Brand & Studio

Design Lead

Brand & Studio

Stockport | Hybrid

3 days in the office | Up to £60,000 *Senior design leadership role

not a brand marketing or marketing management position* Does the idea of leading the visual roll-out of a major rebrand excite you? This is an opportunity to take ownership of how a newly created brand identity is brought to life across a growing FinTech business

from design systems and brand guidelines through to its implementation across every customer touchpoint. The brand identity has already been developed by an external agency partner following extensive research. Your role will be to take that foundation and turn it into a consistent, recognisable and high-quality visual identity across the business. The role: Youll lead the design direction, implementation and ongoing development of the brand while managing an existing studio team of three. This is a hands-on design leadership position: youll combine creative direction and design expertise with studio leadership, team development and the practical delivery of a company-wide rebrand. Lead the visual roll-out and activation of the new brand identity across digital and offline touchpoints. Turn the existing brand strategy and identity into scalable design systems, principles, standards and frameworks. Create and maintain clear brand guidelines and ensure consistent application across existing brands, products and future acquisitions. Lead and develop a team of three designers and oversee the wider studio, improving processes, skills and ways of working. Work closely with the Head of Marketing and senior leadership team to translate business requirements into high-quality design solutions. Develop the visual identity further, including the launch and creative development of a distinctive brand mascot and its visual language. Oversee the design and creative execution of campaigns and brand activity, ensuring everything remains consistent with the visual identity. Explore AI and new creative tools where they can improve studio efficiency and free designers to focus on higher-value creative work. What were looking for: A substantial background in graphic design, brand design, art direction or creative direction. Strong examples of leading or delivering major rebrand, brand transformation or brand identity roll-out projects. A portfolio demonstrating your personal design contribution and ability to develop a visual identity across multiple touchpoints. Experience managing, mentoring and developing designers and running a creative studio. Strong knowledge of Adobe Creative Suite and Figma. Experience creating design systems, brand guidelines, visual standards and scalable creative frameworks. Evidence of embracing AI and new creative tools where they genuinely improve design workflows. The seniority, confidence and gravitas to lead the studio and influence design decisions across the wider business. The rebrand experience is essential: Were specifically looking for someone who has been through a substantial rebrand or brand transformation before. This isnt simply a role focused on producing brand campaigns: youll be responsible for taking an established identity and embedding it consistently across a growing organisation. Things to know: Youll be working across an interesting range of FinTech products sold into sports, luxury and leisure markets. Creative testing and iteration are encouraged, including using behavioural insight and feedback to improve design and creative execution. Hybrid working with 3 days per week in the Stockport office. Central Stockport location with free onsite parking and public transport on the doorstep. Flexible working, with core hours of 10am-4pm and start times from 7.30am. Strong benefits package, paid overtime and structured career development and progression opportunities. Application

portfolio required Please provide a link to your design portfolio and briefly describe a brand identity or rebrand project that you personally led or were responsible for implementing. How to apply If youve led a significant rebrand from a design perspective, have the portfolio to demonstrate it, and are excited by the opportunity to lead a studio through its next phase, wed love to hear from you.

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