Marketing Executive / Product Manager

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Appcast
ScreenedJust posted
London
Posted 1 day ago
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About the role

Teya was founded on a simple belief: local businesses deserve better.They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.We care about quality. And we believe great performance and genuine hospitality should go hand in hand.If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from youYour Mission We’re looking for a Head of Product Marketing to define and lead how Teya’s products come to market — from positioning and messaging to launch strategy and ongoing adoption. You’ll sit at the intersection of Product, Sales, and Marketing, translating customer insights into stories that resonate and strategies that drive impact.You’ll shape the narrative around Teya’s growing suite of products, ensure commercial teams are armed to win, and help us accelerate adoption, revenue growth, and market expansion across Europe.What You’ll DoStrategy & LeadershipOwn and evolve the global Product Marketing strategy across Teya’s payment solutions, merchant services, and digital tools.Build, lead, and mentor a high-performing product marketing team, setting standards for excellence in messaging, positioning, and go-to-market execution.Partner closely with Product, Commercial, and Growth leadership to ensure alignment from roadmap to revenue.Define and track core KPIs — adoption, feature engagement, win rates, upsell success — to measure and optimise product marketing impact.Lead cross-functional launch planning with Product, Marketing, and Sales to ensure readiness, alignment, and measurable outcomes.Translate technical capabilities into simple, compelling value propositions that speak to SMB pain points and growth opportunities.Partner with Product and Commercial teams on pricing, packaging, and positioning decisions based on customer insights and market dynamics.Ensure consistency across all customer touchpoints — from web and campaigns to sales enablement and partner materials.Market Intelligence & InsightsOwn competitive and market intelligence — monitoring trends, customer needs, and competitor moves to inform strategy and roadmap.Partner with Product on roadmap prioritisation, ensuring market demand and customer voice are embedded in development decisions.What We’re Looking ForExperience8+ years in B2B SaaS or fintech Product Marketing, ideally in fast-scaling, multi-market environments.Track record of building and leading high-performing product marketing teams.Deep understanding of value-based messaging, customer segmentation, and lifecycle marketing.Strong collaboration across Product, Commercial, and Growth functions.Commercially sharp — data-driven and ROI-focused, with a clear understanding of how product marketing drives revenue.Why Join TeyaLead and scale the product marketing function in one of Europe’s most ambitious fintechs.Help shape how Teya’s products are launched, adopted, and loved across multiple markets.Competitive compensation, equity, and benefits.We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work.

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