Digital Product Insights Analyst

Location: Hybrid working between the Aldgate, London office and home

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An exciting opportunity has arisen for a talented Digital Product Insights Analyst to join our Digital Product Team. You will play a key role in strengthening how we use data, insight and experimentation to improve user experience, grow fundraising performance and support people affected by lung conditions.

Asthma + Lung UK is the only charity in the UK fighting for everyone with a lung condition, aiming for a world where everyone can breathe with healthy lungs. We fund cutting-edge research, provide advice and support for the 12 million people who will get a lung condition during their lifetime. We also campaign for clean air and for better NHS diagnosis and treatment.

In this role, you will lead on web analytics and insight across our digital journeys, ensuring accurate tracking, high-quality data and clear performance reporting. You will work closely with colleagues across Fundraising + Engagement, Data + Insight and Health Advice to ensure consistent, high-quality reporting and insight across digital platforms. You will identify optimisation opportunities, shape experimentation roadmaps and support the design and evaluation of A/B testing activity. You will also contribute to strengthening our in-house SEO capability and embedding best practice in digital measurement.

You will have strong technical expertise in tools such as Google Analytics 4 and Google Tag Manager, alongside experience in testing and optimisation. You will be highly organised, confident presenting data stories to stakeholders and comfortable collaborating across teams and with external partners. A proactive, data-driven mindset and the ability to translate complex information into practical recommendations are essential.

As well as a competitive salary, you’ll enjoy a range of benefits including 30 days annual leave (plus bank holidays), membership of a health cash plan, employee assistance programme, cycle-to-work scheme, interest-free annual season Travelcard loan and pension scheme. xwzovoh This is a fantastic opportunity to join an organisation committed to being the driving force behind the transformation of lung health.