Head of Digital Marketing (12-Month FTC)

Head of Digital Marketing (12-Month FTC)

Salary up to £75,000 base

Location: London/Hybrid (3 days in office)

Start Date: Ideally September / early October

A global brand in the building materials and design space is seeking an experienced Head of Digital Marketing to join on a 12-month fixed-term contract. This is a maternity cover that plays a critical role in overseeing the redesign of the company website, supporting a newly hired team, and leading the overall digital marketing function.

What You'll Do

• Lead the digital marketing function globally, overseeing strategy execution across SEO, paid media, social, email and web.
• Manage and mentor an in‑house team comprising a Performance Marketing Manager and a Social Media Specialist.
• Own and deliver a complete website overhaul, from internal stakeholder buy‑in and budgeting to defining user journeys and collaborating with agencies across UX, content, CRO and design.
• Guide SEO strategy in partnership with an agency, ensuring technical health, keyword visibility and content optimisation with input from R&D and product teams.
• Support paid media strategy, reviewing performance marketing campaigns and global KPIs across search, social and display.
• Oversee social media direction, with a focus on Instagram, LinkedIn and Facebook, ensuring the brand is consistent, creative and premium.
• Coordinate email marketing efforts with an agency, evolving the strategy to serve a more global audience and align with CRM and lead‑gen goals.
• Support occasional visual content creation, including CGIs and brand assets, ensuring all content reflects a high‑end, sustainable positioning.

What We’re Looking For

• 8+ years of experience in digital marketing, including 5+ years in a leadership role.
• Strong track record of managing global digital strategies and teams.
• Experience leading website projects from concept through to launch.
• Strategic thinker with hands‑on capability, comfortable pitching ideas and managing stakeholders at all levels.
• Confident working with agencies across SEO, email, creative and development.
• Knowledge of customer journey mapping, CRO and digital experience best practices.
• Familiarity with content and portal platforms is beneficial.
• A background in B2B or product‑based industries is desirable, but not essential.

Contact

Michael Riddick
Head of Digital Marketing (12‑Month FTC)
michael@cranberrypanda.co.uk

Equal Opportunities Employer – we encourage applications from all backgrounds.