Head of Operational Marketing, Communications & Brand

ScreenedHybrid
Peterborough
Posted 1 week ago
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About the role

All LocationsHybrid, United Kingdom, Peterborough, FlexibleAll Locations is a required fieldPositionMarketing / CommunicationsAdvertising Salary:Not SpecifiedThe Role & Key Responsibilities Job Title: Head of Operational Marketing, Communications & Brand - Dairy industry, Dairy Nutrition, Dairy Production SystemsLocation: Hybrid / Flexible UK Package Includes: Competitive salary, performance related annual bonus, pension, private medical cover and a flexible benefits package.Asterra brings together leading brands, technology, data and expertise to help dairy producers, processors and industry partners make better decisions and achieve stronger commercial outcomes. By combining customer insight, market intelligence and innovative solutions, Asterra supports customers to improve performance, efficiency and sustainability across the dairy value chain.Part of AB Agri, we're working towards a world where responsible nutrition is available to all. Together, our people help customers produce food more responsibly, efficiently and sustainably.The OpportunityThis is a unique opportunity to shape the future of marketing, communications and brand across one of the most diverse and innovative businesses in the dairy sector. Reporting to the Managing Director, you'll lead a multi-disciplinary team and play a key role in driving business growth through customer insight, market intelligence and impactful marketing activity.This role requires a strong understanding of the dairy industry and the factors that influence on-farm and supply chain performance. You'll use your knowledge of dairy nutrition, dairy production systems and customer challenges to shape marketing priorities, identify opportunities for growth and ensure Asterra's products, services and insights continue to deliver value across the dairy sector.Working across a portfolio of established brands, you'll develop and deliver a marketing strategy that strengthens market position, enhances customer engagement and supports commercial performance. You'll bring together data, customer understanding and creative thinking to ensure Asterra continues to deliver meaningful value to customers while identifying opportunities for future growth.What you'll be doingLead the development and delivery of Asterra's operational marketing, communications and brand strategy, ensuring alignment with business objectives and growth ambitions.Analyse customer insight, market trends and competitor activity to identify opportunities for growth, innovation and market expansion.Develop and execute integrated marketing plans that deliver measurable business outcomes, customer engagement and return on investment.Strengthen and grow Asterra's portfolio of brands through effective positioning, storytelling, stakeholder engagement and reputation management.Champion the use of CRM, customer data and marketing analytics to improve customer experience, campaign effectiveness and commercial decision-making. Lead, develop and inspire high-performing marketing, category and data teams, helping them deliver great work and achieve their potential.What you'll bringSignificant experience leading operational marketing, communications or brand functions within a commercial environment.Strong commercial acumen with a proven ability to translate customer and market insight into business growth opportunities.Demonstrated success developing and delivering marketing strategies across multiple products, brands or business areas.Strong analytical skills with experience using data and marketing insight to influence decision-making and business performance.Experience leading and developing high-performing teams while building effective relationships with senior stakeholders.Why people enjoy working herePeople join AB Agri because their work has real impact. Alongside opportunities to learn, develop and grow, you'll be part of an inclusive and supportive culture that values different perspectives, offers flexibility where possible and rewards your contribution with a competitive package designed to support your wellbeing and future.Where growth meets purposeAt AB Agri, we're working towards a world where responsible nutrition is available to all. As part of Associated British Foods plc, you'll have the opportunity to build a career with purpose, grow your expertise and make a meaningful contribution alongside talented colleagues across the world.We're proud to be recognised as one of The Times Top 50 Employers for Gender Equality 2025. We believe diverse perspectives make us stronger and are committed to creating an environment where everyone feels valued, respected and able to thrive.As a Disability Confident and Armed Forces Covenant employer, we're committed to making our recruitment process accessible and inclusive. If you need any adjustments during the application process, please let our Talent Acquisition team know.Apply nowWe review applications on an ongoing basis and may close vacancies early if we receive a high volume of suitable applications, so we encourage you to apply as soon as possible.Agencies and media salesAB Agri politely requests no contact from recruitment agencies or media sales. We do not accept speculative CVs or associated agency fees.Questions about this role?If you have any questions about this role or need help applying please contact Matt Cannon via matt.cannon@abagri.com.Supporting your applicationWe work with a number of ​external partners to ensure ​that our application process ​is as comfortable as ​possible, regardless of your ​circumstances or ​background.Head of Operational Marketing, Communications & BrandAll LocationsHybrid, United Kingdom, Peterborough, FlexibleAll Locations is a required fieldPositionMarketing / CommunicationsAdvertising Salary:Not SpecifiedOther jobs like thisAll LocationsHybrid, United Kingdom, Peterborough, FlexibleAll Locations is a required fieldPositionMarketing / CommunicationsAdvertising Salary:Not SpecifiedClosing Date:Not SpecifiedAll LocationsEngland, Devon, DorsetAll Locations is a required fieldPositionBusiness Development / Commercial / SalesAdvertising Salary:Not SpecifiedClosing Date:Not SpecifiedAll LocationsIndiaAll Locations is a required fieldPositionBusiness Development / Commercial / SalesAdvertising Salary:Not SpecifiedAll LocationsLeicestershireAll Locations is a required fieldAdvertising Salary:300- 500 per month depending on availabilityClosing Date:Not SpecifiedAll LocationsNot SpecifiedAll Locations is a required fieldAdvertising Salary:Not SpecifiedAll LocationsPeterboroughAll Locations is a required fieldAdvertising Salary:Not SpecifiedAll LocationsGloucesterAll Locations is a required fieldAdvertising Salary:600- 800 per month depending on availabilityAll LocationsCoventryAll Locations is a required fieldAdvertising Salary:500- 600 per month depending on availabilityClosing Date:Not SpecifiedAll LocationsPeterboroughAll Locations is a required fieldAdvertising Salary:Not SpecifiedClosing Date:Not SpecifiedAll LocationsPeterboroughAll Locations is a required fieldAdvertising Salary:Not Specified

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