Media & Creative Integrated Comms Manager

Screened
City of Edinburgh, Scotland
Posted 4 days ago
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About the role

  • Leading the end-to-end delivery of integrated media and creative communications campaigns across paid, owned and earned channels, driving brand and product growth, customer engagement and commercial performance.
  • Lead agency partnerships, media governance, PRF management and media auditing processes to optimise performance, improve effectiveness and maximise return on investment.
  • Partner across Full Funnels and Accelerator teams to unlock growth and deliver integrated campaigns.
  • Develop bold, insight-led creative with world-class agencies to deliver best in class, award winning work.
  • Anticipate trends, test new ideas, and scale what works to boost effectiveness and drive business growth.
  • Inspire and guide a high-performing team, fostering collaboration, accountability, and continuous learning.
  • Manage budgets with discipline, ensuring accurate planning, PO control, and reporting.
  • Maintain compliance and risk standards, ensuring all activity meets FCA and Group requirements.

Requirements

  • Expert in the development and execution of end-to-end integrated comms delivery of high-profile, multi-channel campaigns incl AV, Social, Influencers, OOH, Print, Digital, Website and Internal activations.
  • Proven ability to create bold, insight-driven work with top agencies and senior stakeholders, optimising performance through clear KPIs and continuous improvement.
  • Deep understanding of traditional and emerging media, leveraging data to test, scale, and stay ahead of changing customer behaviours.
  • Skilled at navigating complex plans across diverse teams within a matrix organisation, bringing clarity, energy, and solutions to keep delivery on track.
  • Experienced in managing significant budgets and ensuring compliance with FCA and Group risk frameworks, maintaining the highest standards of governance and control.

Core Competencies

Demonstrates expertise in leading integrated media and creative communications campaigns across multiple channels, with a strong focus on performance optimization, budget management, and compliance with regulatory standards. Capable of fostering collaboration within high-performing teams and leveraging data-driven insights to drive business growth.

Highest-signal resume keywords

  • Integrated Communications Delivery
  • Multi-Channel Campaign Management
  • Budget Management
  • Media Governance
  • FCA Compliance

ATS Optimization Keywords

Hard Skills

  • Campaign Development
  • Performance Optimization
  • KPI Management
  • Data Analysis
  • Creative Strategy

Soft Skills

  • Team Leadership
  • Collaboration
  • Problem Solving
  • Communication

Industry Keywords

  • Paid Media
  • Owned Media
  • Earned Media
  • Customer Engagement
  • Risk Management

Tools & Technologies

  • Media Auditing Tools
  • Project Management Software
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