Senior Marketing Manager

Job ID: Location: London, United KingdomJob Type: PermanentSalary: 80,000 - 95,000/yearPosting Date: Consultant: Ronak PatelEmail: : ,0004-days in the officeA B2B financial services provider is seeking a Senior Marketing Manager to design and execute marketing campaigns targeting insurers based in the UK.Responsibilities:·      Strategically lead marketing efforts in the UK designing and implementing marketing campaigns to drive sales opportunities·      Plan and execute integrated campaigns across multiple channels – content / thought leadership, digital marketing (social media, SEO) and webinars to drive brand awareness and generate high quality leads·      Develop a content strategy and editorial calendar collaborating with marketing and design teams·      Implement effective marketing toolkits to support growth in existing accounts.·      Serve as the primary operational liaison between sales and marketing organisations for the UK region, participating in sales team calls, meetings, and planning sessions.·      Plan, create, and execute field sales activities and events for the region to move qualified leads through the pipeline.·      Identify internal and external resources for strategic account marketing execution.Requirements:·      Experience in campaign management within B2B insurance ideally or banking experience would be considered·      Some strategic mindset who is comfortable in a 80% execution role·      Natural relationship builder who is able to hold their own with demanding stakeholders·      Demonstrated experience developing and executing marketing programmes, with a focus on Events, Account-Based Marketing, Social Media, and Thought Leadership/Media Partners.·      Proficiency in personalised Account-Based Marketing (ABM) strategies and execution would be an advantage·      Expertise in CRM and marketing automation systems (e.g., Salesforce, HubSpot).·      UK experience is essential