Trends Writer (Casual)

Reference: D719BB4B440A473DA31669D33AE7600APosted: Location: London, GBRCompany: News UKTrends Writer (Casual)Location:LondonDepartmentThe SunSalary Range:Not SpecifiedAdvertising End Date:24 Sep 2026Job DescriptionThe Sun is the biggest news brand in the UK with a talented, diverse team which publishes the best news, sport, lifestyle and showbiz in print and digital.Your role: The Sun is looking for highly motivated, first class reporters to join The Trends Team - an exciting desk focused on high quality, referral-led content.You will build the audience of The Sun by producing engaging, topical and highly shareable content for our digital audience with an innovative and dynamic team that is capitalising on emerging trends.Day to day you will:Produce high quality content: Write a number of engaging stories every day for the website, on a variety of different topics including lifestyle, consumer and newsForensic monitoring of themes: Understand which themes are working for the website, from which referrers and why - as well as how to maximise traffic potentialVariety and originality: Ability to expand themes by adapting them - finding new ways to interest readers as well as come up with new topics to drive trafficPivot as necessary: Be nimble and swap focus from Social to Discover to the Homepage quickly. Ability to experiment with content to reach new audiencesQuality: Be able to write accurate, strong copy under pressure and tight deadlinesEditing: Check junior writers’ work to ensure we deliver exceptional copy under the pressure of rolling deadlines in a fast-paced news environmentCreativity and agility: Be on the pulse with story ideas coming from a wide variety of sources, and have the ability to pitch good ideas dailyTeamwork: Work with teams across the newsroom to ensure good communicationWhat we’re looking for from you:Proven experience as a digital reporter in a national newsroomStrong ability to write stories quickly and under pressure, but still to a high standardDemonstrable understanding of traffic-driving, including the differences between referrers such as Discover, Facebook and the Homepage and how to target each oneAdept at working with others, such as senior editors and audience managers, on story ideasAbility to balance feedback from multiple sources with your own ideas to create the best lists possibleKnowledge of writing for different sections and how that impacts style (Consumer, Travel, News, Lifestyle etc)Be brimming with new ideasKnowledge of lifestyle trends and how to adapt them into highly-clickable contentA tireless work ethic, a positive attitude, and a desire to learn and growThe ability to work collaboratively as part of a large, integrated teamKnowledge of media law and the IPSO codeNews UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at (email protected) to discuss how we can support you to perform at your best.About The CandidateAbout The Company