Motorcycle Service Advisor

MOTORCYCLE SERVICE ADVISOR Location: Cheltenham Salary: £30,000 - £34,000 + Bonus + Benefits OVERVIEW An established motorcycle retailer is seeking a customer-focused Motorcycle Service Advisor to join its busy aftersales team in Cheltenham. This is an excellent opportunity for an experienced Service Advisor or strong customer service professional with a passion for motorcycles to work in a specialist dealership environment. The successful candidate will act as the key link between customers and the workshop, ensuring a smooth, efficient and high-quality service experience. KEY RESPONSIBILITIES • Welcome customers and manage all service, repair and maintenance enquiries. • Accurately capture customer concerns and create detailed workshop job cards. • Liaise with Technicians regarding diagnosis, progress and repair requirements. • Keep customers updated throughout the service process in a clear and timely manner. • Prepare estimates and obtain authorisation for additional work where required. • Promote service plans, accessories and additional workshop opportunities. • Ensure all invoices, job records and documentation are completed accurately. • Manage customer expectations and deliver excellent service experiences. • Support workshop efficiency and scheduling alongside the Service Manager. • Maintain high standards of customer satisfaction and manufacturer compliance. CANDIDATE PROFILE • Previous experience as a Service Advisor or customer-facing role within automotive or motorcycle retail. • Strong communication and interpersonal skills. • Organised with the ability to manage a busy and varied workload. • Confident explaining technical information in a customer-friendly way. • Passion for motorcycles (highly desirable). • Good IT and administrative skills. • Full UK Driving Licence preferred. DESIRABLE EXPERIENCE • Franchised dealership experience (motorcycle or automotive). • Knowledge of workshop processes, MOTs and servicing schedules. • Experience with upselling service plans or aftersales products. KEY PERFORMANCE INDICATORS • Customer satisfaction scores. • Labour sales and workshop revenue contribution. • Additional work authorisation conversion rates. • Service plan and accessory sales. • Booking efficiency and workshop utilisation. • Administrative accuracy and compliance. PERSONAL ATTRIBUTES • Friendly and approachable. • Customer-focused and professional. • Organised and detail-oriented. • Calm under pressure. • Positive and enthusiastic. • Team player with a proactive attitude. • Committed to delivering high-quality customer service