Head of Marketing Communications

Head of Marketing Communications Jobs in West Midlands, England, United Kingdom at SF Partners

Title: Head of Marketing Communications

Company: SF Partners

Location: West Midlands, England, United Kingdom

Head of Marketing & Communications

Job Purpose

Responsible for developing and implementing brand, marketing, customer engagement, and communications strategies that enhance organisational reputation, strengthen customer relationships, and support commercial growth.

Key Accountabilities

Brand Strategy

• Develop and maintain a clear brand strategy, positioning, and messaging framework.
• Ensure consistent brand presentation across all customer and colleague touchpoints.
• Build brand awareness, trust and customer loyalty through effective brand management.
• Monitor market dynamics, customer insights and competitor activity to inform strategic decision-making.

Marketing & Comms

• Develop and deliver marketing strategies that support commercial objectives and business growth.
• Lead integrated multi-channel campaigns across digital and traditional platforms.
• Oversee content strategy including social media, advertising, digital communications, and promotional activity.
• Ensure effective development and deployment of customer-facing marketing materials.
• Support local and regional marketing initiatives that drive awareness and commercial performance.
• Lead internal communications planning and engagement activity to strengthen organisational culture and colleague engagement.
• Develop strategies that improve customer experience and strengthen engagement.
• Identify customer needs and opportunities to enhance satisfaction and loyalty.
• Lead initiatives that improve customer journeys across physical and digital channels.
• Partner with stakeholders to introduce solutions that increase convenience and improve customer experience.

Leadership & Team Development

• Lead, coach, and develop a high-performing marketing and communications team.
• Build a culture of creativity, collaboration, and continuous improvement.
• Ensure resources are effectively deployed to deliver departmental priorities.

Knowledge, Skills & Experience

• Significant experience in brand strategy, marketing, and communications leadership, ideally within a retail environment.
• Strong strategic planning and campaign management capability.
• Experience managing content and communications across multiple channels.
• Excellent written, verbal, and storytelling skills.
• Strong understanding of customer engagement, loyalty, and customer experience principles.
• Ability to interpret market and customer insights and translate them into strategic action.
• Strong leadership and people development experience.
• Proven ability to manage multiple priorities and complex projects.
• Excellent stakeholder management and influencing skills.
• Strong analytical and commercial acumen.