Head of IFA Strategic Partnerships

Full time hours (however there can be some flexibility for the right candidate)

Salary: Competitive + OTE + Benefits

Distinct Cremations, Cannock, Staffordshire – Hybrid work is available however depending on your location this could be remote with ad hoc travel to the office.

Initial 6 month FTC with scope for permanent opportunity

We’re looking for a highly commercial and hands on business development leader with a proven track record of originating and closing strategic partnerships within Insurance / financial services, specifically across IFA distribution channels.

This is a high impact, hands on role with real ownership — you will be responsible for building a new revenue channel from the ground up, working directly with the Managing Director.

This is our first foray into connecting with IFA / intermediary distribution channels so if you would like to be an integral part of our growth journey, we would love to hear from you!

The role

Distinct is entering its next phase of growth, with a strategic priority to build scalable third-party distribution. We are seeking an experienced in IFA Business Development to lead this agenda, owning the identification, negotiation, and activation of institutional and intermediary partnerships.

This is a senior, hands-on commercial role with a clear mandate to open doors, shape propositions, and close agreements. The initial focus will be on Independent Financial Advisers, with scope to expand into adjacent channels over time.

What success looks like in the first 12 months

• Material impact on revenue growth and the long-term distribution model of the business.
• A clearly defined and prioritised partner pipeline across IFAs.
• Signed distribution agreements with high quality partners – at least one in each channel.
• Early revenue flowing through partner channels, with clear unit economics and scalability.
• Credibility established with senior external stakeholders and internally across product, marketing, and operations.
• A repeatable partnership model that can be scaled and, over time, supported by additional resource.

This rewarding opportunity involves:

Business development and partnerships

• Identify, target and secure new institutional and intermediary partners across IFAs, banks and building societies.
• Lead end to end partnership discussions, including proposition design, commercial negotiation, governance approval, and contract close.
• Develop partner value propositions aligned to partner needs, customer outcomes, and regulatory context.

Commercial and strategic contribution

• Work with the Managing Director and executive team to shape Distinct’s partner distribution strategy and channel economics.
• Own revenue targets and commercial performance for partner led distribution.
• Build robust business cases for new partnerships, including volume assumptions, contribution, and operational implications.
• Collaborate closely with marketing, product, legal, compliance and operations to onboard, launch and activate partners effectively.
• Ensure partnerships are operationally viable, compliant and deliver a high-quality customer experience.
• Track and report pipeline, conversion, and performance metrics to the executive team.

Future build

• Establish the foundations for a scalable partner model, with the potential to build a small team as volumes grow.

About you

• Previous experience in a Senior Business Development Management role specifically building and growing strategic partnerships with IFA networks.
• Comfortable working in an FCA regulated sector (for example, Funeral Plans, Insurance plans / Financial Services etc).
• Proven track record of originating and closing complex B2B or B2B2C partnerships.
• Experience working with IFAs, financial institutions, or similarly structured intermediaries.
• Experience working in growth businesses, scale ups or transformation contexts is strongly preferred.
• Strong commercial judgement and commercial negotiation capability. End-to-end deal ownership
• Credible and confident with senior stakeholders.
• Structured, resilient, and persistent, able to manage long sales cycles.
• Hands on, delivery focused mindset with low tolerance for ambiguity
• Collaborative and pragmatic, able to get things done across functions.
• You’ll need to pass a DBS (criminal record) check to be considered for this role.

About Distinct Cremations and Westerleigh Group

Distinct Cremations is proud to be an FCA accredited, specialist provider of direct cremation services and we are part of the Westerleigh Group. We offer direct cremation services for people wishing to choose a simple, affordable, fuss-free funeral. We pride ourselves on offering exceptional, high-quality care and excellent service to all our customers.

Westerleigh Group has been building and managing Crematoria for 30 years and care for over 70,000 cremations and burials every year. We are one of the largest independent operators of crematoria in the UK, supported by almost 500 empathetic and dedicated individuals and we are growing.

What We Offer

If you would like to join the Distinct Cremations team, you can be sure of a warm welcome, ongoing development and a sense of pride by truly make a difference every day.

In addition to salary, you will also be eligible for the following benefits:

• Life Assurance
• A choice between 7% employer pension contribution or 5% contribution + private healthcare cover (Bupa)
• Ongoing learning & development
• Access to a wide range of retail discounts and wellbeing support
• Mindfulness App
• The benefit we hope you’ll never need: Free Cremation benefit for Immediate family
• Enhanced maternity & paternity pay
• Employee Assistance / Occupational health support Program
• Free Flu jab
• Free parking

What next?

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