About the role
io is an award-winning profitable SaaS company at the forefront of AI-driven marketing automation. With over £500M in ad spend under management, we empower enterprise advertisers, global network agencies, major independents and digital challengers to optimise their Google Ads campaigns with cutting-edge automation and AI-driven insights.
This is a pivotal role: you’ll be the fifth hire in the business and will own the mid-market sales pipeline, building relationships with senior stakeholders at ambitious brands and agencies.
You’ll hit the ground running with an existing strong pipeline of leads and trials, taking them through the sales process efficiently and converting them into high-value recurring deals (c. £Working directly with the founders, you’ll not only close deals but also help shape how Squared.For a driven salesperson, this is an opportunity to make a visible impact and set the foundations for a scalable sales function.
Own the full sales cycle across mid-market and upper-mid brands/agencies: prospecting, discovery, demos, negotiation and close
Take ownership of an existing strong pipeline of leads and trials, advancing them efficiently through the sales process
Engage with senior stakeholders (Heads of Performance, PPC Directors, Agency Leads), understanding their paid media challenges and positioning Squared.Structure pilot programmes with clear success criteria, ensuring smooth handover to Customer Success post-sale
Navigate procurement, legal and security processes where required.
io in the market - representing us at industry events, on LinkedIn and within your network
2–5 years of closing experience in B2B SaaS, AdTech or performance marketing, ideally selling into digital/marketing buyers
~ Track record of meeting or exceeding revenue targets in a full-cycle sales role
~ Familiarity with paid search/Google Ads concepts (Search, Shopping, PMax, RSA, feeds, audiences, brand safety). You don’t need to be a PPC expert, but you should be comfortable discussing the basics with senior marketers
~ Skilled in discovery, objection handling, negotiation, and running structured sales processes. Fluent in English
Quality of discovery, pilots and business cases
Expansion and upsell opportunities on won accounts
Compensation & benefits
~£Home-office setup stipend
~25 days holiday + UK bank holidays
~ Day off on your birthday
~ Employer pension contribution
~
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