Digital Analytics Lead

Job Title: Digital Analytics Lead Location: Bristol (BS1) – Hybrid flexible working About the Role We are looking for a Digital Analytics Lead to head up our Digital Analytics squad, enabling the business to understand, measure, and improve client experiences and commercial outcomes across digital and non-digital touchpoints. You will partner closely with journey tribes, Product, Digital, and Marketing teams to deliver insights, measurement frameworks, and actionable analysis that drive better decision-making. Key Responsibilities * Lead the Digital Analytics team to deliver consistent, high-quality insights across digital journeys, marketing activity, and wider client touchpoints. * Own digital measurement strategy, including event design, tagging frameworks, data quality standards, and governance across web, app, and adjacent platforms. * Deliver dashboards and data products that enable self-service analytics for journey tribes and stakeholders, reducing reliance on ad-hoc analysis. * Own analytics implementation and configuration across core tools (e.g., Snowflake, Amplitude Analytics, Qualtrics) and partner with Data Engineering. * Coach and develop the Digital Analytics team, setting clear standards and supporting career progression. * Ensure analytics practices align with architectural, security, and regulatory standards within a regulated environment. About You * Proven experience leading a Digital Analytics team, setting a clear vision and driving demonstrable improvements in capability and stakeholder impact. * Strong hands-on and strategic experience with classical analysis approaches (Advanced SQL, Python) and modern product analytics platforms like Amplitude Analytics, web/app stacks, and Qualtrics. * Deep expertise in event-based measurement, tracking plans, data layers, and tagging strategies across web and app environments. * Strong ability to perform and guide complex analysis for conversion rate optimisation (CRO) and commercial outcomes. * Experience using data management tools such as Informatica, Collibra, or Precisely. Interview Process & Working Schedule The interview process consists of two stages, including technical competency-based questions and a scenario task. Based at our Bristol head office with a hybrid flexible working pattern (2 days onsite pw)