PPC

PPC Manager based in Birmingham City Centre. This role offers hybrid opportunity with 1 working from home day,

Client Details

My client is a successful marketing agency specialising in supporting SMEs based in Birmingham city centre looking for a PPC Manager.

Description

• Manage and optimise PPC campaigns across various platforms, ensuring performance aligns with client objectives.
• Conduct keyword research and create effective ad copy to maximise click-through rates and conversions.
• Monitor campaign performance, analysing data to identify trends and make data-driven decisions.
• Develop and implement A/B testing strategies to enhance campaign effectiveness.
• Provide regular performance reports and insights to clients, focusing on key metrics and ROI.
• Collaborate with internal teams to align campaigns with broader marketing strategies.
• Stay updated on PPC trends and platform updates to apply best practices.
• Manage budgets effectively and ensure campaigns deliver within allocated spend.

Profile

• Strong experience managing and optimising PPC campaigns.
• Knowledge of Adwords, Microsoft Ads, Paid social channels are largely Meta and Linkedin(not tik tok and insta).
• Excellent analytical skills and the ability to interpret data effectively.
• Knowledge of keyword research tools and...