Paid Media Marketing Specialist

Paid Media Marketing Specialist

Job Title: Paid Media Marketing Specialist

Type: Contract, Daily Rate

Pay Rate: £275- £300 per day

IR35 Determination: Inside IR35 (paid via Umbrella)

Start: ASAP/Urgent

Location: London (Hybrid)

Duration: 6 months (initial duration - extension/temp-to-perm options)

Paid Media Marketing Specialist

CPS Group UK are delighted to be working with a global financial services organisation to appoint an experienced Paid Media Marketing Contractor to support lead generation, pipeline growth, and revenue across multiple UK&I brands.

This is a hands-on performance marketing role combining traditional Paid Media expertise with emerging Answer Engine Optimisation (AEO) capabilities. You'll work across paid and organic channels to improve visibility, drive high-quality leads, and maximise campaign performance.

Key Responsibilities

Manage and optimise paid media campaigns across Google, Bing, Meta, LinkedIn, TikTok and other channels.
Work closely with marketing, sales, data and agency partners to improve campaign performance and lead quality.
Analyse campaign and website data to identify optimisation opportunities.
Produce performance reporting and stakeholder presentations.
Support SEO and AEO initiatives to improve visibility across AI-powered search platforms, including ChatGPT, Gemini and Copilot.
Troubleshoot campaign, tr...