Regional Manager

Are you a driven, commercially minded sales professional with experience in garden retail, DIY, or home & gift? This is an exciting opportunity to join a growing business within the sector. Managing a well-established North & Midlands territory, you'll play a key role in driving sales, developing accounts, and positioning a full product range. About You Proven field sales experience within garden retail, DIY, home & gift, or similar sectors Strong ability to sell a category or product range, not just individual products Commercially aware, proactive, and self-sufficient Confident relationship builder with strong account management skills Able to manage a large territory effectively and prioritise workload Must live within the sales patchAdditionally, you may have: Experience within FMCG or repeat purchase product environments Exposure to launching or growing new product categories Experience with online or e-commerce accounts Familiarity with an ordering systems (training provided)The Role As Regional Sales Manager, you'll take ownership of a North & Midlands territory, focusing primarily on Garden Centres, Home & Gift retailers, and some DIY accounts. You will: Manage and grow existing customer relationships across your region Identify and win new business opportunities Sell and promote full product ranges and categories Drive uptake of a newly launched bird food range Develop category-led strategies with customers Manage a mix of field-based and online accounts Attend trade shows and customer events Travel across your territory with regular overnight stays (fully covered) Occasionally attend international tripsThis is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships. About the Business Our client is an established and well-respected supplier within the garden retail industry, known for delivering innovative and high-quality products. What's On Offer? Uncapped commission structure (typically ~10%, but higher earning potential for driven individuals) Quarterly bonus payments Choice of company car (flexible options) Fuel card included with company car All travel and hotel expenses covered Daily lunch allowance 23 days holiday + bank holidays Company iPhone, iPad, and laptop Training provided, including systemsWhat's Next? For an informal chat, please call me, Rae, on (phone number removed), email (url removed), or send me a message on LinkedIn if you think you tick the majority of boxes for this role. RG21604