Head of Sales & Marketing

Head of Sales & Marketing Our client is a growing leader in the water treatment industry, specialising in innovative electric water softening solutions designed for merchants, distributors, and retail partners. They are continuing to expand and are looking for a dynamic, commercially driven Head of Sales & Marketing to take their growth to the next level. The Role As Head of Sales & Marketing, you will take full ownership of our commercial strategy and lead a high-performing team across sales, business development, and marketing. You'll shape the long-term direction, build strong channel partnerships, and ensure our electric water softener products become the preferred choice across merchants, distributors, and retail markets. This is a high-impact, senior role ideal for someone who loves leading teams, crafting strategy, and driving real commercial results. Key Responsibilities Leadership & Strategy Lead, inspire, and develop the Sales & Marketing team to deliver sustainable growth. Own and deliver the overall commercial strategy for merchant, distributor, and retail channels. Identify new market opportunities and shape the roadmap for future product and channel expansion.Sales & Commercial Management Manage the full sales pipeline: forecasting, performance tracking, and improving conversion. Build and maintain strong senior-level relationships across key partners and accounts. Monitor competitor activity and market trends to ensure we stay ahead. Support the team in securing new business, negotiating partnerships, and upselling across channels.Marketing & Brand Growth Work in partnership with the Marketing Team to ensure delivery against new business acquisition and sales conversation targets. Evolve the E-Commerce model as per identified opportunities.Growth & Performance Drive year-on-year revenue growth through effective planning and execution. Develop KPIs and metrics to track success and continuously improve performance. Work closely with operations, IT, customer experience, product, and leadership to ensure strong cross-functional collaboration.About You You'll thrive in this role if you are: An experienced commercial leader with a strong track record in merchant, distributor, or retail channels. Passionate about growing markets, winning new business, and building long-term partnerships. Skilled in both sales strategy and hands-on execution. Confident leading teams and developing high-performing individuals. Strategic, analytical, and commercially minded, with excellent communication skills.At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data