Paid Social Account Director

Screened
london
Posted 2 days ago
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About the role

Company description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People, and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential, and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for five years in a row, Media Week's Agency of the Year 2025 and one of the Sunday Times Best Places to Work 2025.

Overview

We are hiring a Paid Social Performance Director to help shape high-impact paid social strategy for a major client.

You’ll combine commercial thinking, performance expertise and strong client partnership to turn business ambitions into measurable growth across social, commerce and shopping-led activity. Working alongside talented specialists across planning, activation, analytics and platform teams, you’ll have the opportunity to influence both the strategic direction of the account and how brilliant work gets delivered.

Responsibilities
  • Own the commercial performance of paid social, including P&L, forecasting, scope planning and identifying opportunities for sustainable revenue growth.
  • Translate client business objectives into clear, actionable paid social strategies that deliver measurable performance.
  • Build trusted relationships with senior stakeholders across marketing, media and ecommerce.
  • Lead responses to new briefs and shape quarterly and annual business reviews that demonstrate the impact of social investment.
  • Identify opportunities across direct response, commerce and shopping-led activity to improve efficiency, effectiveness and growth.
  • Bring together planning, activation, analytics and platform teams to ensure strategies move seamlessly from idea to execution.
  • Guide and develop account and specialist teams, encouraging collaboration and consistently high-quality work.
Qualifications
  • Strong experience within paid social, with a solid understanding of performance marketing, direct response and commerce.
  • The ability to turn business objectives and performance data into clear, compelling social strategies.
  • Commercial understanding, including experience of forecasting, scope management, revenue planning or identifying growth opportunities.
  • Experience building collaborative client relationships and communicating strategic recommendations clearly to senior stakeholders.
  • A practical understanding of key paid social platforms such as Meta and TikTok, alongside broader knowledge of the evolving social and commerce landscape.
  • Experience supporting, guiding or developing teams and bringing different specialists together around shared goals.
  • A collaborative and curious approach, with strong attention to detail and an interest in testing, learning and finding better ways to deliver results.
Additional information

Starcom offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

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