Head of Strategy

Our ward winning digital agency client is currently seeking a Head of Strategy to join their growing team on a permanent basis. The Head of Strategy will be passionate about data and will be required to lead demand generation strategy across all clients, acting as the strategic compass for the entire performance team. Key Responsibilities: * Develop comprehensive demand generation strategies for B2B scale-up and enterprise clients with annual media budgets up to £2M. * Hold a strong, evidenced point of view on what exceptional strategy looks like across paid media, organic, creative, content, and email nurturing. * Own the complete marketing funnel from awareness to closed revenue, typically managing £5–10M+ in client ARR growth targets. * Act as the strategic compass for the performance team, ensuring all activity aligns with revenue objectives. Key Skills and Experience: * Extensive experience in B2B demand generation * Proven track record managing £500K+ annual budgets * Strong background working with Enterprise and SaaS clients * Advanced proficiency in LinkedIn Ads, Google Ads, HubSpot, Salesforce, and marketing automation tools. * Exceptional communication and presentation skills for C-level stakeholder management. Company Benefits: * 10% quarterly bonus * Pension * 25 days holiday plus BHs * Coaching session every month * Wellness days * Birthday day off * Monthly socials * Client networking events FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions. Please contact us to discuss one of our many positions