Head of Sales

Head of Sales – “Boutique Fitness”

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Location: London
Salary: £50,000+
I am looking for a driven, commercially minded Head of Sales to lead a London based fitness brands sales function across membership and corporate partnerships.
This is a hands-on leadership role for someone who thrives on targets, leads from the front, and knows how to build a strong sales culture. You'll own the sales strategy, manage a team of Sales Managers, and work closely with senior leadership to deliver structured, measurable revenue growth.
What You'll Do
Own and deliver the sales strategy across membership and corporate accounts.
Lead, coach, and performance-manage a team of Sales Managers.
Set clear targets, track performance, and drive accountability across the team.
Build structured sales processes, from lead generation through to close.
Develop corporate partnerships and new revenue opportunities.
Work closely with marketing, operations, and front-of-house teams to create a seamless member journey.
Report on KPIs, pipeline, conversion, and revenue performance.
Continuously improve sales activity, tools, and team performance.
What We're Looking For
5+ years' sales experience in fitness, leisure, or premium hospitality.
A proven track record of exceeding sales targets.
Experience leading and developing a sales team.
Strong corporate and membership sales experience.
Commercially sharp, data-literate, and confident with CRM systems.
High energy, positive attitude, and a strong presence. xwzovoh
A genuine passion for fitness and the ability to inspire others.
For more info contact Call David Allen on or email