Area Sales Manager - East Anglia

Our client is a market-leading European manufacturer of innovative commercial washroom solutions, trusted across hospitals, airports, stadiums, universities, offices, and other high-profile public environments. With a heritage spanning more than 90 years, the client is internationally recognised for sustainability, innovation, and design excellence. Their solutions help reduce water consumption by up to 90%, improve hygiene standards, and support environmentally responsible building design across global markets. As part of continued UK investment and ambitious growth plans, our client is now seeking a driven and commercially focused Area Sales Manager to join their expanding sales team. The Opportunity This is a high-impact field sales role focused on specification-led business development across the East Anglia region. You will be responsible for influencing key decision-makers at the earliest stages of the project cycle, securing product specifications, and developing long-term commercial relationships across the construction and building services sectors. The successful candidate will play a key role in changing specification behaviour within the market and positioning the client as the preferred choice for commercial washroom solutions. Key Responsibilities * Drive regional sales growth in line with company objectives * Secure specifications with architects, consultants, designers, and specifiers * Influence stakeholders and challenge incumbent product choices * Develop strong relationships with contractors, merchants, wholesalers, and end users * Manage projects from early-stage engagement through to completion * Deliver CPDs, technical presentations, and product consultations * Maintain a healthy sales pipeline using CRM systems * Identify and capitalise on new business opportunities * Monitor competitor activity and market trends * Organise and deliver engaging specification events that showcase innovative solutions and influence product selection What We’re Looking For Skills & Experience * A minimum 3 years B2B field sales experience (flexible on industry) * Ability to influence multiple stakeholders across complex sales cycles * Commercially astute with strong negotiation and closing abilities * Excellent presentation and communication skills * Highly organised with strong territory planning capability * Experience using CRM systems and sales reporting tools Personal Attributes * Ambitious, motivated, and target-driven * Confident and professional communicator * Resilient with a proactive, solutions-focused mindset * Strong relationship builder with a consultative sales style * Passionate about delivering customer value and long-term partnerships