Paid Media Digital Marketing Specialist

Are you a paid media expert with a flair for delivering high-performing campaigns across multiple platforms? We're recruiting on behalf of a successful digital marketing agency based just outside Ipswich, who are looking for a skilled Paid Media Specialist to join their growing team. This is a brilliant opportunity to take the lead on paid strategy across a varied client portfolio, working in a dynamic agency environment where data, creativity, and results go hand in hand. The Role As Paid Media Marketing Specialist, you'll be responsible for planning, executing, and optimising paid campaigns across a range of digital channels. From Google Ads to social media advertising, you'll manage budgets, drive performance, and deliver measurable ROI for clients across a range of sectors. Key Responsibilities Planning and managing paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms Conducting audience research, keyword planning, and competitor analysis to inform campaign strategy Writing compelling ad copy and working with creative teams to develop high-converting assets Managing and optimising campaign budgets to maximise return on ad spend (ROAS) Monitoring performance through platforms and tools such as Google Analytics, Google Ads Manager, and Meta Business Suite Producing clear, insightful performance reports and presenting findings to clients Keeping up to date with platform updates, new ad formats, and industry best practices Collaborating with SEO, content, and web teams to deliver integrated digital campaigns What We're Looking For Proven experience managing paid media campaigns, ideally within a digital marketing agency Strong hands-on knowledge of Google Ads (Search, Display, Shopping, and/or Performance Max) and paid social platforms Experience managing significant media budgets with a focus on performance and efficiency Proficiency with tracking, attribution, and analytics tools including Google Analytics and Google Tag Manager A data-driven mindset with the ability to analyse results and make informed optimisation decisions Excellent communication and presentation skills, with confidence engaging clients directly Relevant certifications such as Google Ads or Meta Blueprint are advantageous Must be commutable to the Ipswich area What's On Offer Salary up to £37,000 depending on experience A collaborative, ambitious agency culture with a genuine team spirit Real opportunity for career development and progression The chance to work across a diverse and exciting client portfolio If you're a Paid Media Specialist looking for your next agency role and you're based within commutable distance of Ipswich, we want to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch