Principal Consultant

Principal Consultant Marketing Mix Modelling and Marketing Effectiveness

London Hybrid

£75,000 plus bonus and benefits

A leading marketing analytics and econometrics consultancy is looking to hire a Principal Consultant to join its growing Decisions Science team in London. This is an excellent opportunity for someone with strong Marketing Mix Modelling and econometrics experience who enjoys combining analytical expertise with client‑facing consulting work.

The role

You will manage analytical projects from start to finish and help clients maximise the effectiveness of their marketing investment through data‑driven insight and strategic recommendations. You will work closely with Analysts and Consultants to deliver high‑quality econometric modelling projects and clear consultative insights that influence marketing and media strategy.

Responsibilities

• Lead MMM and econometric modelling projects
• Deliver marketing effectiveness and ROI analysis
• Manage project delivery and senior client communication
• Support and mentor junior team members
• Present insights and recommendations to stakeholders
• Identify opportunities for client growth and new solutions
• Work closely with wider analytics and media teams

Qualifications

• Strong experience in Marketing Mix Modelling and econometrics
• Experience leading analytical projects and managing teams
• Strong communication and presentation skills
• Experience using R or Python, with R preferred
• Advanced Excel skills
• Ability to translate complex analysis into clear business recommendations
• Consulting or client‑facing experience is highly desirable

Benefits and Work Arrangement

• Hybrid working with 3 days in the London office
• Flexible working hours
• Excellent progression opportunities
• Collaborative and high‑performing analytics environment
• Work from abroad flexibility
• Competitive benefits package
• Salary up to £75,000 depending on experience