Social Media Manager

As a Social Media Manager, you'll play a key role in shaping the social presence of some of the UK's leading events, including The UK Food & Drink Shows and The London Coffee Festival. Through engaging content, paid social advertising, audience insight and data-led decision making, you'll grow communities, strengthen brand awareness and drive registrations, ticket sales and engagement across our event portfolio. Working closely with marketing, commercial and wider cross-functional teams, you'll help elevate our social media activity, ensuring content is consistent, creative and delivers measurable results across both organic and paid channels.

What You’ll Be Doing * Developing and evolving social media strategies that support brand, visitor, exhibitor and commercial objectives across multiple event brands * Manage and implement paid media campaigns and ensure that they are fully optimised to achieve KPIs within an agreed budget * Conduct ongoing testing and closely monitor all spend management, creative and targeting whilst evaluating all accounts. * Creating and producing brand-specific content series, managing the process from concept development through filming and final edit * Owning content planning and delivery across Instagram, Facebook, LinkedIn and TikTok, ensuring a consistent and engaging presence across all channels * Creating and managing content calendars that balance campaign activity, community engagement, partner content and live event coverage * Planning, managing and optimising paid social campaigns, including audience targeting, budget allocation, creative testing and performance optimisation * Monitoring campaign performance and audience behaviour, using insights and analytics to improve engagement, reach, ROI and conversion * Collaborating with internal teams, exhibitors, sponsors and partners to create compelling content and maximise campaign impact * Coaching and mentoring junior team members, sharing social media expertise and helping to raise the quality and consistency of content delivery What You’ll Need * Expertise in social media management, gained within events, hospitality, food and drink, media, publishing or another fast-paced consumer-facing environment * A strong understanding of organic and paid social media, including LinkedIn, Meta and TikTok, with experience managing audience targeting, campaign optimisation and A/B testing * Experience creating content strategies and content calendars that drive audience growth, engagement and commercial outcomes * Confidence analysing performance data and turning insights into clear recommendations that improve future activity * Excellent stakeholder management skills, with the ability to work effectively across teams and build strong relationships with partners and external stakeholders * The ability to coach and guide more junior colleagues, sharing knowledge and helping to build social media capability across the team * A creative, proactive approach and a passion for staying ahead of social media trends, platform developments and audience behaviour * Willingness to attend and represent our brands at events across the UK, including occasional travel as required Benefits & Initiatives * Generous annual leave -25 days plus standard England and Wales bank holidays for full-time employees * Long service holiday reward - Receive an extra day's annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues * Christmas office closure - Enjoy additional paid leave between Christmas Day and New Year's Day to cover discretionary office closure days * Holiday purchase scheme - Buy up to three additional days' annual leave each year and spread the cost over up to six months * MeDay - Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you * Volunteering day - One paid day each year to support a charity, community group or cause close to your heart * Hybrid and agile working - Flexible ways of working to help you balance work and life commitments (role dependent) * Enhanced pension contributions - Benefit from employer pension contributions above the statutory minimum * Life assurance - Providing financial protection and peace of mind for you and your loved ones * Group Income Protection - Financial support if you're unable to work due to long-term illness or injury * Family-friendly policies - Enhanced pay entitlements to support you and your family during important life events * Health and wellbeing support, including: o Healthcare cash plan o Employee Assistance Programme (EAP) o Virtual GP service o Health and wellbeing resources and tools * Commitment to Equity, Diversity and Inclusion - Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer * Cycle to Work scheme - Save money and support a healthier commute * Electric Car scheme - Access an affordable and sustainable way to drive an electric vehicle #J-18808-Ljbffr