General Sales Manager

General Sales Manager
📍 Carlisle
💷 £50,000 Basic Salary | OTE £75,000
🚗 Company Car Included
💼 Full-Time | Permanent

Our client is looking for an experienced General Sales Manager to lead a busy sales department at a volume main dealership in Carlisle.
This is an excellent opportunity for a driven automotive sales professional to take responsibility for new and used vehicle sales, lead a team and maximise departmental performance and profitability.

🚗 The Role
You'll be responsible for the overall performance of the sales department, ensuring targets are achieved while delivering an outstanding customer experience.

📝 Key Responsibilities
Lead, motivate, coach and develop the sales team
Set clear sales targets and regularly review individual performance
Oversee the full sales process, from initial enquiry and test drive through to order and vehicle handover
Monitor enquiry response times, conversion rates, sales volumes and gross profit
Identify areas for improvement and implement action plans
Manage used vehicle stock, pricing and stock ageing
Drive finance and insurance performance in line with regulatory requirements
Maintain manufacturer standards and procedures
Report on departmental performance to senior management🛠️ What We're Looking For
Previous experience as a General Sales Manager or Sales Manager within a franchised dealership
Volume dealership experience would be advantageous
Proven track record of achieving sales and profitability targets
Experience leading, coaching and developing sales teams
Strong commercial awareness and financial understanding
Confidence managing stock, forecasts and departmental performance
Hands-on leadership style with a strong customer focus
Full UK driving licence✨ What's On Offer?
£50,000 basic salary
£75,000 OTE
Company car
Opportunity to lead a busy dealership sales department
Career development opportunitiesIf you're an experienced General Sales Manager, or a Sales Manager ready to take the next step, we'd love to hear from you.
For a confidential conversation, please send your CV to (url removed)