Regional Group Exercise Manager - Dubai, UAE

Regional Group Exercise Manager - Dubai, UAE

Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East.

We have over 70,000 members in over 35 clubs across the UAE, Bahrain, Qatar, and Kuwait.

We offer world-class facilities, the latest innovation, internationally accredited fitness experts, and the warmest customer experience.

We are seeking a top performing Regional Group Exercise Manager for the UAE region.

Job Description

Position Overview:

The  Regional GX Manager is a strategic leadership role responsible for driving Group Exercise (GX) performance, operational excellence, and service quality across assigned clubs within the region. This position acts as the critical link between club-level operations and corporate strategy, ensuring seamless implementation of GX programs while fostering innovation, talent development, and brand-aligned service standards.

Key Responsibilities:

• Support driving performance, training, and member growth across Group Exercise for assigned clubs.
• Work closely with coaches/instructors to fully support GX, member engagement, and program innovation.
• Ensure successful implementation of all GX product rollout plans, including new class formats, signature programs, and seasonal initiatives.
• Partner with the Product Development team to support training and development plans for GX offerings.
• Collaborate with the Academy to recommend coaches and GX instructors for ongoing education, certifications, and upskilling.
• Conduct regular quality control checks and audits across the GX departments to ensure consistent service excellence.
• Lead by example and embody brand values through exceptional execution and member‑centric service.
• Manage and align regular training, workshops, and skill upgrades GX instructors.
• Actively participate in hiring, onboarding, and supporting the lateral growth of top GX talent.
• Coordinate with in‑club and central teams to deliver monthly GX targets.
• Work with the Academy on training initiatives for GX teams.
• Maintain an atmosphere of positivity, collaboration, and solution‑oriented thinking across all GX teams.
• Lead teams to identify new GX program opportunities and specialists within the region.
• Keep teams updated on developments in GX, wellness, and related fields, analyzing their potential business impact.
• Recommend business initiatives that enhance GX performance.
• Identify GX needs within FF MENA, ensuring internal innovation and external resources are maximized.
• Reinforce the importance of service excellence at every opportunity.
• Foster a collaborative and supportive work environment that encourages team building, continuous learning, and professional development.
• Ensure Landmark & Fitness First values are practiced in all aspects of work.

Knowledge, Skills & Experience:

Education

• Graduate or equivalent Education, specializing in Physical Education
• Internationally recognized Group Exercise Certification, Les Mills etc.

Language

• English – Mandatory
• Arabic – Beginner / intermediate

Job Experience

• 6 - 8 years of relevant experience.

Technology

• Basic MS office, Excel and PPT

Others

• Exceptional communication skills
• Self-motivated and pro-active
• Strong leadership skills with team emphasis
• Enjoys change and displays ease of adaptability to change
• Good time management skills – with the ability to prioritize
• Strong desire to learn
• Decisive and solutions orientated
• Aptitude for analytical thinking
• 5 yrs in the fitness industry
• Fitness related qualification
• 2 years’ experience in team management