Growth Marketing Manager - hybrid

Blue Light Card. Individually great, together unstoppable

The Role and the Team

BLC Near Me is the platform that connects our members with local offers from businesses in their communities. The Growth Marketing Manager for BLC Near Me role sits at the heart of that effort. Working closely with the Head of Go-to-Market, you'll own the planning and delivery of growth marketing campaigns with a primary focus on paid media running multi-channel, full-funnel acquisition campaigns to attract and convert small independent retailers. This is a hands-on, high-ownership role where paid media expertise is central, not peripheral, with scope to test and integrate emerging channels as the programme matures.

What You'll Do

• Design and run multi-channel paid media campaigns across Meta, Google, TikTok, and LinkedIn, covering the full acquisition funnel from awareness through to merchant sign-up. This is the core of the role, accounting for the majority of your time and effort

• Build and own a test-and-learn approach to paid: structured creative testing, audience segmentation, bid strategy, and landing page optimisation, with a relentless focus on cost-per-acquisition and conversion efficiency

• Set up and maintain robust conversion tracking across paid channels, ensuring accurate attribution, clean data, and reliable reporting that connects spend to outcomes

• Develop audience segmentation and messaging that resonates with small independent retailers, translating their pain points and motivations into paid creative and copy that converts

• Identify and pilot non-paid acquisition channels (organic, partnerships, referral, content) as complementary tests, building a view of where they can support or extend paid activity

• Manage free and paying conversion flows from paid campaigns, support nurture sequences to convert freemium sign-ups, and track pipeline from first click through to activation

• Report on key funnel metrics such as sign-ups by type and volume, CPL, conversion rate, CAC, and campaign efficiency turning insight into clear recommendations and faster iteration

• Collaborate with Product, Data, CRM, and commercial teams to align campaigns with proposition development and sales priorities

• Apply AI tools across audience research, ad creative development, campaign iteration, and performance reporting to accelerate learning and improve outcomes

What You'll Bring

• Substantial hands-on experience running paid media campaigns for customer or merchant acquisition, ideally 60-70% of your career has been here, with deep platform fluency across Meta, Google, and at least one of TikTok or LinkedIn

• Proven ability to build and manage full-funnel paid campaigns, from top-of-funnel awareness through to conversion, with direct accountability for acquisition targets and budget efficiency

• Strong grasp of conversion tracking and attribution. You understand how to set up pixel and tag implementations, interpret attribution models, and diagnose tracking gaps that distort performance data

• Analytical confidence with funnel metrics: CPL, CAC, ROAS, conversion rate by stage - you're comfortable in the data, can spot what's working and what isn't, and turn that into prioritised action

• Experience designing and running structured experiments across creatives, audiences, offers, and landing pages, with a clear process for scaling what works

• Familiarity with non-paid channels (organic social, content, partnerships, referral) and an appetite to test how they complement paid activity

• Comfortable working with HubSpot or a comparable CRM to manage to connect campaign performance to pipeline outcomes

• Experience marketing to small independent retailers or local SMEs would be a real bonus, but is not essential

Our Culture

Our mission is simple: make heroes happy. Our members are real-life heroes who keep us all safe, cared for, and thriving. It's what gets us up in the morning, what makes us want to think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don't just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We promote hybrid working, and value in-person collaboration so encourage time in our offices either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren't able to offer fully remote working.

Blue Light Card is an equal opportunities employer. We're committed to building a diverse and inclusive team where different perspectives and experiences help us grow, innovate, and better reflect the communities we serve. We make recruiting decisions based on your experience and skills. In the event of a high number of applications, we'll prioritise candidates who meet both the essential and desirable criteria for the role.

What We Offer

• 25 days annual leave plus public holidays and an additional day off for your birthday

• A Moments that Matter day one extra day of leave each year to use for something that matters to you

• Buy and sell holiday scheme of up to 5 days

• A volunteering/fundraising day one paid day each year to give something back to the community

• Annual company bonus scheme linked to both company and individual performance

• Your own Blue Light Card and exclusive access to thousands of discounts

• Personal growth fund of 450 per year to invest in your development

• Private Medical Insurance that includes cover for pre-existing conditions

• Auto-enrolment pension scheme via salary sacrifice, with 100% of employer NI savings reinvested into your pension

• Enhanced Maternity, Partner, Adoption and Shared Parental Leave

• Healthcare cash-back plan

• Colleague Assistance Programme 24/7 confidential support whenever you need it

• Hybrid working and flexible hours

• EV charging and free parking onsite at HQ

• Relaxed dress code and modern office space (games area, chill-out areas, book club, free drinks and well stocked snack drawers!)

• On-site gym including free HIIT and stretch classes at HQ

#LI-Hybrid

Remote Status: hybridLocation 1 Charnwood Edge Business ParkCossingtonLeicesterLE7 4UZUnited KingdomLocation 2 *(if applicable) 24-28 Bloomsbury WayLondonLondonWC1A 2SNUnited Kingdom