Creative Strategist, DTC eCommerce, London (hybrid), £80-100K

Creative Strategist, eCommerce, London (hybrid), c. £80-100K

Learn more about the general tasks related to this opportunity below, as well as required skills.
The Role
Creative is the growth lever here.
You'll own paid creative performance end-to-end - from insight ? idea ? brief ? production ? live.
This isn't 'brand-only' and it's not just execution. It's commercial creative strategy .
You'll decide what gets made, why it should work, and whether it actually does.
What You'll Own
Creative performance across paid channels (Meta-first)
Turning data into structured testing sprints (angles, formats, audiences)
Defining what gets produced - and what doesn't
Writing sharp, usable briefs (no ambiguity, no back-and-forth)
Managing production across in-house + freelancers
Owning creator sourcing and output (UGC that actually converts)
Building a testing engine that improves output over time, not just volume
What They're Looking For
5+ years in performance creative / creative strategy (DTC or eComm)
Proven impact - you've improved performance through creative decisions
Strong Meta understanding + creative analytics (e.g. Motion)
Knows what actually stops the scroll (hooks, pacing, formats)
Can write - copy, scripts, briefs that get results
Comfortable owning production and managing multiple moving parts
Uses AI to move faster, not think less
Important
This brand is built on taste.
If you only think in CTR and ignore aesthetic - it won't work.
If you only think brand and ignore performance - it won't work.
You need both.
The Environment
High growth. High standards. No hand-holding.
You'll have ownership - and accountability.
The Offer
Competitive salary
Hybrid / flexible working
Strong product + brand with real traction
Discounts + standard benefits
If you care about creative and performance - and can prove it - this is a strong role.
Get in touch on to find out more. xwzovoh
*Rates depend on experience and client requirements
Remote working/work at home options are available for this role.