Senior Performance Marketing Manager

Senior Performance Marketing Manager | Paid Media | Fashion & Retail | London Salary: £65,000-£75,000 + Bonus + Benefits Hybrid working Zachary Daniels are partnering with a leading multi-brand fashion and lifestyle retail business to recruit an experienced Senior Performance Marketing Manager. This is an excellent opportunity for a commercially focused paid media specialist to take ownership of significant digital advertising activity across a portfolio of established B2C retail brands. We are looking for someone who is genuinely hands-on with paid search, Google Shopping and Performance Max. Someone who enjoys managing campaigns, analysing data, testing new approaches and delivering measurable improvements in revenue and profitability. You'll be directly responsible for managing and optimising campaigns, making commercial decisions and driving performance. The Role Take ownership of paid acquisition campaigns across multiple fashion and retail brands. Personally build, manage and optimise campaigns across Google Ads, Google Shopping, Performance Max and Microsoft Advertising. Manage advertising budgets, bidding strategies, campaign pacing and performance targets. Drive improvements in ROAS, customer acquisition cost, conversion and profitability. Identify opportunities to increase online revenue through campaign optimisation and testing. Manage Google Merchant Centre, product feeds and shoppin...