PPC Account Manager

Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager.

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Glasgow based x 3 days a week, x 2 days from home Circa £35,000 DOE benefits PPC Account Manager: Are you a data-driven PPC expert with a passion for delivering measurable results? We're looking for a PPC Specialist to join our digital marketing team and drive performance across multiple platforms, reporting into the Head of Search.

This is a key strategic role with hands-on responsibility for campaign planning, execution, optimization, and reporting.

Key Responsibilities: Lead and manage paid search campaigns across Google Ads, Microsoft Ads (Bing) specifically.

Plan, execute, and optimize PPC strategies to achieve ROAS, CPA, and lead generation goals.

Conduct keyword research, audience targeting, and competitive analysis.

Create compelling ad copy and creative briefs that drive engagement and conversions.

Monitor and analyze campaign performance using tools like Google Analytics, Ads Manager, and third-party reporting platforms.

A/B test ad variations, landing pages, and targeting strategies.

Provide regular performance reports and strategic insights to stakeholders.

Stay up to date on digital advertising trends, algorithm changes, and platform updates.

Requirements: 3 years of experience in PPC campaign management.

Operated within a full-service digital marketing agency setting Proven track record of success across Google Ads, Microsoft Ads Strong analytical skills and proficiency with Google Analytics, Google Tag Manager, and reporting dashboards.

Experience managing large budgets and scaling campaigns profitably.

Ability to write compelling ad copy and understand creative performance metrics.

Strong attention to detail, organization, and project management skills. xwzovoh

Excellent communication and reporting skills.